Ross, B. I., and Richards, J. I. (2008). Where Shall I Go to Study Advertising and Public Relations? Lubbock, TX: Advertising Education Publications.
Richards, J. I. (2008). Advertising Ethics. Wolfgang Donsbach (ed.), The International Encyclopedia of Communication (Volume 1). Malden, MA: Blackwell Publishing, 77-82.
Richards, J. I. (2008). Shhhh, That's Private: How Advertisers Today Can Leave You Feeling Exposed. Tom Reichert (ed.), Issues in American Advertising: Media, Society, and a Changing World. Chicago, IL: The Copy Workshop, 29-40.
Richards, J. I., and R. D. Petty (2007). Advertising Regulation. Gerald J. Tellis and Tim Ambler (eds.), The SAGE Handbook of Advertising, Thousand Oaks, CA: Sage Publications, 383-397.
Fortunato, J., and Richards, J. I. (2007). Reconciling Sports Sponsorship Exclusivity with Antitrust Law. Texas Review of Entertainment & Sports Law, 8(1), 33-48.
Curran-Kelly, C., and Richards, J. I. (2007). Food Advertising to Children: Quest for the Right Regulatory Recipe. In K. Sheehan (ed.), Proceedings of the 2007 Conference of the American Academy of Advertising.
Richards, J. I., and Outhavong, S. (2006). Defining the Boundaries Between Direct Marketing and Advertising. Proceedings of the 2006 Conference of the Western Decision Sciences Institute.
Richards, J. I., and Smith, J. L. (2006). Ignoring the Obvious: Visual Communication in Advertising. Proceedings of the 2006 Conference of the Western Decision Sciences Institute.
Richards, J. I., editor (2006). Proceedings of the 2006 American Academy of Advertising. Madison, WI: OmniPress.
Ross, B. I., Osborne, A. C., and Richards, J. I. (2006). Advertising Education: Yesterday Ð Today Ð Tomorrow. Lubbock, TX: Advertising Education Publications.
Galloway, C. S., Rotfeld, H. J., and Richards, J. I. (2005). Toward Generating the Federal Trade Commission's Desired Self-Regulation of Deceptive Weight-loss Advertising. West Virginia Law Review, 107(2), 353-384.
Curran, C. M., and Richards, J. I. (2004). The Complex Web of Regulation in the U.S.: The Case of Privacy. International Journal of Electronic Business, 2(2), 205-226.
Curran, C. M., and Richards, J. I. (2004). Public privacy and politics. Journal of Consumer Marketing, 21(1), 7-9.
Strain, R., Murphy, J., and Richards, J. (2003). Did Poor Advertising Contribute to the Crash of Pure-Play Dot.Com Companies? Proceedings of the 2003 Conference of the Western Decision Sciences Institute.
Richards, J. I., and Curran, C. M. (2002). Oracles on "Advertising": Searching for a Definition. Journal of Advertising, Summer, 31(2), 63-77.
Richards, J. I., and Curran, C. M. (2001). Is it Direct Marketing or Advertising? Proceedings of the 2001 Conference of the Western Decision Sciences Institute. Morrison, D., et al. (2000). Thoughts About the Future of Advertising Education. Journal of Advertising Education, 4(2), 5-16.
Richards, J. I. (2000). Interactive Advertising Concentration: The First Attempt. Journal of Interactive Advertising, 1(1), http://jiad.org/.
Curran, C. M., Richards, J. I., and Ahmed, J. (2000). Selling Our Schools - Cheap! Proceedings of the 2000 Conference of the Western Decision Sciences Institute, 730-733.
Curran, C. M., and Richards, J. I. (2000). Children's Understanding of Web Advertising. Proceedings of the Annual Meeting of the Society for Marketing Advances, 223-224 (summary brief, only).
Curran, C. M., and Richards, J. I. (2000). Read Homer Simpson's Lips: "Don't Do Drugs!" Journal of Consumer Marketing, 17(4 & 5), 287-289.
Curran, C. M., and Richards, J. I. (2000). The Regulation of Children's Advertising in the US. International Journal of Advertising & Marketing to Children, 2(2), 139-154.
Curran, C. M., and Richards, J. I. (1999). Exit KIDVID, Enter KIDWEB. Frontiers in Direct Marketing Research: 1999 Conference Proceedings, 13-14.
Richards, J. I., Wartella, E., Morton, C., and Thompson, L. (1998). The Growing Commercialization of Schools: The Issues, the Questions, the Practices. THE ANNALS of The American Academy of Political and Social Science, 557, 148-163.
Richards, J. I. (1997). Legal Potholes on the Information Superhighway. Journal of Public Policy and Marketing, 16 (2), 319-326.
Richards, J. I. (1997). Cyberlaw Meets Cybermarketing. Proceedings of the 1997 Conference of the Western Decision Sciences Institute, 432-434.
Murphy, J. H., and Richards, J. I. (1997). Unpopular Opinion Advertising: The Collision of Idealism and Commerce. Proceedings of the 1997 Conference of the Western Decision Sciences Institute, 429-431.
Richards, J. I. (1997). Is 44 Liquormart a Turning Point? Journal of Public Policy and Marketing, 16 (1), 156-162.
Richards, J. I. (1997). Federal Trade Commission. Horace Newcomb (ed.), Encyclopedia of Television.
Richards, J. I. (1996). Politicizing Cigarette Advertising. Catholic University Law Review, 45(4), 1147-1212.
Richards, J. I., and Murphy, J. H. (1996). Economic Censorship and Free Speech: The Circle of Communication Between Advertisers, Media and Consumers. Journal of Current Issues & Research in Advertising, 18(1), 21-34.
Richards, J. I., and Taylor, E. G. (1996). Rankings of Advertising Programs by Advertising Educators. Journal of Advertising Education, 1(1), 13-21.
Raman, N. V., and Richards, J. I. (1995). Minimizing the Threat to Privacy in the Interactive Age. Proceedings of the 1995 Conference of the American Academy of Advertising, 26-33.
Richards, J.I., and Murphy, J.H. (1994). Advertiser Culpability in Economic Censorship. Proceedings of the 1994 Conference of the Western Decision Sciences Institute, 131-133.
Richards, J.I. (1994). C.E. Baker, Advertising and a Democratic Press. Princeton University Press, Princeton, New Jersey 1994; Journalism Quarterly, 729-730.
Richards, J. I. (1994). W. Mitchell, The Reconfigured Eye: Visual Truth in the Post-Photographic Era. The MIT Press, Cambridge, Massachusetts 1992; Journal of Communication, 44(1), 162-165.
Preston, I. L., and Richards, J. I. (1993). A Role for Consumer Belief in FTC and Lanham Act Deceptive Advertising Cases. American Business Law Journal, 31(1), 1-29.
Richards, J. I. (1993). R. Petty, The Impact of Advertising Law on Business and Public Policy. Quorum Books, Westport, Connecticut 1992; Journal of Public Policy and Marketing, 12(2), 284-286.
Richards, J. I., and Preston, I. L. (1992). Proving and Disproving Materiality of Deceptive Advertising Claims. Journal of Public Policy and Marketing, 11(2), 45-56.
Richards, J. I., and Stout, P. A. (1992). Advertising Agency Views on Graduate Education in Advertising. In L. Reid (ed.), Proceedings of the 1992 Conference of the American Academy of Advertising, 236-238.
Richards, J. I., and Easter, R. B. (1992). Televising Executions: The High-Tech Alternative to Public Hangings. U.C.L.A. Law Review, 40(2): 381-421.
Murphy, J. H., and Richards, J. I. (1992). An Investigation of the Effects of Disclosure Statements in Rental Car Commercials. The Journal of Consumer Affairs, 26 (2): 351-376.
Richards, J. I. (1992). S. Jhally, The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. Routledge, Chapman and Hall, Inc., New York, New York 1990; The Journal of Consumer Affairs, 26 (1), 202-204.
Richards, J. I. (1991). FTC or NAAG: Who Will Win the Territorial Battle? Journal of Public Policy and Marketing, 10 (1), 118-132.
Richards, J. I., and Caywood, C. L. (1991). Symbolic Speech in Political Advertising: Encroaching Legal Barriers. In F. Biocca (ed.), Television and Political Advertising, Volume II: Signs, Codes, and Myths. Hillsdale, NJ: Lawrence Erlbaum Associates, 231-256.
Richards, J. I. (1991). Potential Changes in Defining Deceptiveness. Proceedings of NAD Workshop III: Advances in Claim Substantiation, 25-32.
Richards, J. I. (1991). J. Cohen and T. Gleason, Social Research in Communication and Law. Sage Publications, Newbury Park, California 1990; Journalism Quarterly, Winter, 1133-1134.
Richards, J. I. (1990). A "New and Improved" View of Puffery. Journal of Public Policy and Marketing, 9, 73-84.
Richards, J. I. (1990). Deceptive Advertising: Behavioral Study of a Legal Concept. Hillsdale, NJ: Lawrence Erlbaum Associates.
Wilcox, G. B, and Richards, J. I. (1990). The Cigarette Advertising Controversy: Will Regulation Help? In P.A. Stout (ed.), Proceedings of the 1990 Conference of the American Academy of Advertising, 149-154.
Richards, J. I. (1990). Risk-Taking Behavior: Protecting Consumers From Themselves. In M.E. Goldberg, G.J. Gorn, and R.W. Pollay (eds.), Advances in Consumer Research, XVII, 313-320.
Richards, J. I. (1989). Overview: The Changing Face of Advertising Law. Introductory chapter to Advertising Law Anthology, 12, Bethesda, MD: International Library, xiii-xxi.
Richards, J. I. (1989). Advertising and Society: A Statement of Basis. In K.B. Rotzoll (ed.), Proceedings of the 1989 Conference of the American Academy of Advertising, 117-119.
Preston, I. L., and Richards, J. I. (1989). The Costs of Prohibiting Deceptive Advertising: Are They as Substantial as Economic Analysis Implies? In Thomas Srull (ed.), Advances in Consumer Research, Vol. XVI, 209-214.
Preston, I. L., and Richards, J. I. (1988). Consumer Miscomprehension and Deceptive Advertising: A Response to Professor Craswell. Boston University Law Review, 68, 431-38.
Richards, J. I. (1987). Clearing the Air About Cigarettes: Will Advertisers' Rights Go Up in Smoke? Pacific Law Journal, 19, 1-70.
Richards, J. I., and Preston, I. L. (1987). Quantitative Research: A Dispute Resolution Process for FTC Advertising Regulation. Oklahoma Law Review, 40, 593-619.
Preston, I. L., and Richards, J. I. (1986). Consumer Miscomprehension as a Challenge to FTC Prosecutions of Deceptive Advertising. John Marshall Law Review, 19, 605-35.
Richards, J. I. (1986). Obscenity and Film: An Empirical Dilemma. Loyola Entertainment Law Journal, 6, 7-30.
Preston, I., and Richards, J. I. (1986). The Relationship of Miscomprehension to Deceptiveness in FTC Cases. In Richard J. Lutz (ed.), Advances in Consumer Research, Vol. XIII, 138-142.
Richards, J. I., and Zakia, R. (1981). Pictures: An Advertiser's Expressway Through FTC Regulation. Georgia Law Review, 16, 77-134.
Faculty of Advertising at The University of Texas (2000). Thoughts about the Future of Advertising Education. A white paper distributed to members of the academy and appearing on the Web at: http://advertising.utexas.edu/research/papers/future2.html
Strover, S., Wartella, E., Stout, P. and Richards, J. (1997). Children and the Internet: Parental concerns and Internet site data. Submitted to the Federal Trade Commission Public Workshop on Consumer Information Privacy (June 10-13). Appearing on the Web at: http://www.ftc.gov/bcp/privacy/wkshp97/comments3/utaustin.087.htm
Faculty of Advertising at The University of Texas (1995). Thoughts about the Future of Advertising. A white paper distributed to members of the academy and appearing on the Web at: http://advertising.utexas.edu/research/papers/WhiteExec.html
Richards, J. I. (1990). Facilitating Compliance and Due Process in FTC Advertising Regulation. Presented at the Colloquium on Deceptive Advertising, Federal Trade Commission, Washington DC (November 2). One of two professors from schools of communication, along with one from a business school and seven from law schools, invited to present recommendations to Federal Trade Commissioners as to how the regulatory process might be improved regarding deceptive advertising.
Richards, J. I., and Outhavong, S. (2006). Defining the Boundaries Between Direct Marketing and Advertising. Presented at the 2006 Conference of the Western Decision Sciences Institute, Kona, Hawaii (April 14).
Richards, J. I., and Smith, J. L. (2006). Ignoring the Obvious: Visual Communication in Advertising. Presented at the 2006 Conference of the Western Decision Sciences Institute, Kona, Hawaii (April 13).
Galloway, C. S., Rotfeld, H. J., and Richards, J.. I. (2004). Regulation, Self-Regulation and Weight-Loss Advertising. Presented at the 2004 American Marketing Association's Marketing and Public Policy Conference, Salt Lake City, UT (May 22).
Strain, R., Murphy, J., and Richards, J. (2003). Did Poor Advertising Contribute to the Crash of Pure-Play Dot.Com Companies? Presented at the 2003 Conference of the Western Decision Sciences Institute, Kauai, Hawaii (April 17).
Curran, C. M., and Richards, J. I. (2001). Exploring the Myth of Children and Advertising. Presented at the 2001 American Marketing Association's Marketing and Public Policy Conference, Washington, DC (June 2).
Richards, J. I., and Curran, C. M. (2001). Is it Direct Marketing or Advertising? Presented at the 2001 Conference of the Western Decision Sciences Institute, Vancouver, British Columbia (April 5).
Curran, C. M., and Richards, J. I. (2000). Children's Understanding of Web Advertising. Presented at the 2000 Conference of the Society for Marketing Advances, Orlando, FL (November 11).
Curran, C. M., Richards, J. I., and Ahmed, John (2000). Selling Our Schools - Cheap! Presented at the 2000 Conference of the Western Decision Sciences Institute, Maui, Hawaii (April 20).
Curran, C. M., and Richards J. I. (1999). Exit KIDVID, Enter KIDWEB. Presented at the 11th Annual Robert B. Clarke Direct Marketing Educator's Conference, Toronto, Ontario (October 24).
Richards, J. I. (1999). Commercial Speech in a Virtual World. Presented in a preconference session of the 1999 Conference of the American Academy of Advertising, Albuquerque, New Mexico (March 26).
Taylor, E. G., and Richards, J. I. (1998). The Influence of Students' Perceptions of Advertising Professor Work Experience on Teacher Credibility. Presented at the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky (March 30).
Richards, J. I., Stout, P., Strover, S., and Wartella, E. (1998). Cyber-Hucksterism and Kids. Presented at the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky (March 30).
Richards, J. I. (1998). The War on Tobacco Advertising: A Story of Subterfuge, Bribery, and Missed Opportunities. Presented at the 1998 Conference of the American Academy of Advertising, Lexington, Kentucky (March 28).
Richards, J. I. (1997). Cyberlaw Meets Cybermarketing. Presented at the 1997 Conference of the Western Decision Sciences Institute, Kona, Hawaii (March 27).
Murphy, J. H., and Richards, J. I. (1997). Unpopular Opinion Advertising: The Collision of Idealism and Commerce. Presented at the 1997 Conference of the Western Decision Sciences Institute, Kona, Hawaii (March 27).
Richards, J. I. (1996). Advertising Legal Issues and the Web. Presented as part of a Panel Session: ÒOh What a Tangled Web: Advertising and the Internet,Ó at the 1996 Conference of the Association for Education in Journalism and Mass Communication, in Anaheim, CA (August 13).
Richards, J. I. (1996). A Puffery Primer. Presented as part of a Panel Session: ÒPuffery: Right to Persuade or License to Deceive,Ó at the 1996 Conference of the Association for Education in Journalism and Mass Communication, in Anaheim, CA (August 13).
Richards, J. I. (1996). Cigarettes, Politics & Advertising. Presented at the 1996 Conference of the American Academy of Advertising, Vancouver, British Columbia (March 30).
Richards, J. I. (1996). Creating and Maintaining a Colleague Friendly Resource. Presented as part of a Special Topic Session: "Academic Web Pages: Preening for the Audience or a Tool of the Future," at the 1996 Conference of the American Academy of Advertising, Annual Conference, Vancouver, British Columbia (March 31).
Richards, J. I., and Taylor, Elizabeth "Gigi" (1995). Rankings of Advertising Programs by Advertising Educators. Presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, in Washington, D.C. (August 10).
Taylor, Elizabeth "Gigi," and Richards, J. I. (1995). The Application of Multidimensional Scaling to an Analysis of Schools of Advertising. Presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, in Washington, D.C. (August 10).
Richards, J. I. (1995). Free Speech, the Constitution, and the Internet. Presented at "Virtual Freedom - Government Regulation of the Internet?" Southern Methodist University, Dallas (June 10).
Raman, N. V., and Richards, J. I. (1995). Minimizing the Threat to Privacy in the Interactive Age. Presented at the 1995 Conference of the American Academy of Advertising, Norfolk, Virginia (March 25).
Richards, J. I., and Murphy, J. H. (1994). Advertiser Culpability in Economic Censorship. Presented at the 1994 Conference of the Western Decision Sciences Institute, Maui, Hawaii (April 1).
Richards, J. I. (1993). Seeing is Not Believing: The Cognitive Indicators of Advertising Deceptiveness. Presented at the 1993 Conference of the American Academy of Advertising, Montreal, Quebec (April 16).
Richards, J. I., and Preston, I. L. (1992). Proving and Disproving Materiality of Deceptive Advertising Claims. Presented at the 1992 Marketing and Public Policy Conference, in Washington, D.C. (May 15).
Richards, J. I., and Stout, P. A. (1992). Advertising Agency Views on Graduate Education in Advertising. Presented at the 1992 Conference of the American Academy of Advertising, in San Antonio, TX (March 23).
Richards, J. I. (1992), on behalf of the Law and Media Committee of the American Bar Association Young Lawyers Division. Resolution and Report in Support of Televising State Executions of Criminals. Presented at the American Bar Association Midyear Meeting, Dallas, TX (January 30 & 31).
Richards, J. I. (1991). Potential Changes in Defining Deceptiveness. Presented at NAD Workshop III: Advances in Claim Substantiation, sponsored by the National Advertising Division, Council of Better Business Bureaus, New York, NY (April 29).
Richards, J. I. (1990). Facilitating Compliance and Due Process in FTC Advertising Regulation. Presented at the Colloquium on Deceptive Advertising, Federal Trade Commission, Washington, DC (November 2). One of two professors from schools of communication, along with one from a business school and seven from law schools, invited to present recommendations to the Federal Trade Commissioners as to how the regulatory process might be improved regarding deceptive advertising.
Richards, J. I. (1990). FTC or NAAG, Consumers or Advertisers: Who Will Win the Territorial Battle? Presented at the 1990 Conference of the American Marketing Association, Washington, DC.
Wilcox, G. B, and Richards, J. I. (1990). The Cigarette Advertising Controversy: Will Regulation Help? Presented at the 1990 Conference of the American Academy of Advertising, in Orlando, Florida.
Richards, J. I. (1989). Risk-Taking Behavior: Protecting Consumers from Themselves. Presented at the Annual Conference of the Association for Consumer Research, in New Orleans, Louisiana.
Murphy, J. H., and Richards, J. I. (1989). An Investigation of the Effects of Disclosure Statements in Rental Car Commercials. Presented at the American Advertising Federation Spring Government Affairs Conference, in Washington, D.C.
Richards, J. I. (1989). Advertising and Society: A Statement of Basis. Presented at the 1989 Conference of the American Academy of Advertising, in San Diego, California.
Preston, I. L., and Richards, J. I. (1988). The Costs of Prohibiting Deceptive Advertising: Are They as Substantial as Economic Analysis Implies? Presented at the Annual Conference of the Association for Consumer Research, in Honolulu, Hawaii.
Richards, J. I. (1987). Clearing the Air About Cigarettes: Will Advertisers' Rights Go Up in Smoke? Presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, in San Antonio, Texas.
Biocca, F., Neuwirth, K. J., Oshagan, H. H., Pan, Z., and Richards, J. I. (1987). Prime-and-Probe Methodology: An Experimental Technique for Studying Film and Television. Presented at the Annual Conference of the International Communication Association, in Montreal, Quebec, Canada.
Reeves, B., Biocca, F., Neuwirth, K. J., Oshagan, H. H., Pan, Z., and Richards, J. I. (1986). Effects of Supra vs. Subthreshold Picture Primes on Emotional Attributions About People on Television. Presented at the Annual Conference of the Association for Consumer Research, in Toronto, Ontario, Canada.
Richards, J. I., and Preston, I. L. (1986). Quantitative Research: A Dispute Resolution Model for FTC Advertising Regulation. Presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, in Norman, Oklahoma.
Reeves, B., Biocca, F., Neuwirth, K. J., Oshagan, H. H., Pan, Z., and Richards, J. I. (1986). Early Extraction of Local and Global Meaning from Television Messages. Presented at the Association for Education in Journalism and Mass Communication, Theory and Methodology Student Conference, in Bloomington, Indiana.
Preston, I., and Richards, J. I. (1985). The Relationship of Miscomprehension to Deceptiveness in FTC Cases. Presented at the Annual Conference of the Association for Consumer Research, in Las Vegas, Nevada.
Richards, J. I. (1985). Obscene Judgments and "Seedy" Films: An Empirical Dilemma. Presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, in Memphis, Tennessee.
Professor, Department of Advertising, The University of Texas at Austin (1998 - present).
Associate Professor, Department of Advertising, The University of Texas at Austin (1993 - 1998).
Graduate Adviser, Department of Advertising, The University of Texas at Austin (1993 - 1998).
Staff Photographer, Indianapolis Motor Speedway Corporation (1994 - present).
Assistant Professor, Department of Advertising, The University of Texas at Austin (1988 - 1993).
Visiting Professor, Quaker Oats Company, Chicago, IL (Summer, 1993).
Photographic Stringer, United Press International, Newspictures Bureau, Indianapolis Bureau (1974 - 1993).
Teaching Assistant, School of Journalism and Mass Communication, University of Wisconsin at Madison (1984 - 1988).
In-House Legal Counsel, Wisconsin Housing and Economic Development Authority, Madison, WI (Summers, 1985 and 1986).
Attorney, Indiana Department of Natural Resources, Division of Reclamation, Jasonville, IN (1982 - 1984).
Attorney and Petroleum Landman, sole practitioner, Denver, CO (1981 - 1982).
Resident Assistant, Indiana University, Bloomington, IN (1979 - 1981).
Administrative Coordinator, National Technical Institute for the Deaf, Rochester, NY (Summers, 1979 and 1980).
Service Technician, 3M Company, Indianapolis, IN (1977 - 1978).
Senior Photo Technician, Eikonix Corporation, Burlington, Mass. (1977).
Resident Advisor, Rochester Institute of Technology, Rochester, NY (1974 - 1976).
Interpreter for the Deaf, National Technical Institute for the Deaf, Rochester, NY (1974 - 1977).