To give students a balanced perspective, students are required to take a series of specific public relations courses as well as a variety of courses in business and communication. These courses fall into three categories:

•Public Relations. Texas Public Relations courses cover a wide range of topics, including writing, strategic management, public relations principles, journalism and advertising. The diverse curriculum will prepare students for the rapidly changing role of public relations. All are necessary in preparation for a successful career in the industry.

• Business. Students are required to take six hours or twelve hours of upper-division course work in the Red McCombs School of Business, preferably in Marketing and Management. A business perspective is an essential ingredient in public relations. It is imperative that Texas Public Relations students be knowledgeable in general business practices and functions.The number of business hours required by each student is dependent on which catalog they are required to follow.

• Communication. Six hours of communication courses outside of advertising and public relations are required. These courses include a communication and culture class to give students a well-rounded education in how to communicate within the corporate structure as well as within the increasingly diverse publics.