Of course, another group whose opinion is important is the people who hire advertising graduates. And of those doing this hiring, a group that is especially relevant is advertising agency personnel. One recent study asked ad agency employees who do hiring to rank advertising graduate programs.The University of Texas is ranked number two.
TOP GRADUATE PROGRAMS AS RANKED BY PRACTITIONERS
Rank School
1 Northwestern University
2 University of Texas
3 Michigan State University
OTHER PROGRAMS AT THE UNIVERSITY
The Department of Advertising fares well among the more than 100 advertising programs around the U.S., but a student's education does not depend only on the quality of the department in which he or she is enrolled, but upon the quality of all the classes taken at the university. Whether undergraduate or graduate, students take classes in other departments. The University of Texas at Austin benefits from having a wide variety of highly-ranked programs. Within the College of Communication, five different areas of doctoral study within the Department of Speech recently were ranked in the Top 5 programs in the country, and in 1996 U.S. News & World Report ranked the graduate programs in Public Relations, Print Journalism, and Radio/Television all among the top 11 in the nation.