FACULTY
One indicator of quality is the breadth of knowledge and experience possessed by a school's faculty. UT has the largest advertising faculty in the world. This means the widest possible range of expertise, so that students can work with and learn from faculty who are specialists in many different areas of advertising.
Yet another indicator is the amount of research conducted by a program's faculty. Faculty that produces original research are "on the cutting edge" of knowledge in their area of specialty. They provide students with the most up-to-date information, and they have influence in the national academic community.
Most Research Articles 1981-85 Rankings
- University of Texas
- University of Georgia
- Michigan State University
- Arizona State University
Most Research Articles in Advertising Journals Rankings
- University of Georgia
- University of Illinois
- University of Texas
- Michigan State University
Over the past decade two studies have compared the research productivity of faculty publishing articles about advertising. One study looked at just the three major advertising journals in the U.S., including every year they were published, while the other looked at a broader range of journals over a limited number of years. The results of both studies are summarized in the Table above, and their implications are crystal clear -- UT is a national force in advertising research and the academic marketplace, ranking number one in most research articles.