COURSE INFORMATION Students should be aware that the courses listed below are not offered every semester. It is also important to note that these courses cannot be guaranteed during the summer sessions. Therefore, students should be careful in planning for graduation. Any student enrolled in an advertising course who does not attend the first class meeting may be dropped from the course. The student must contact the Department of Advertising office (471-1101) before the class meeting if an absence is anticipated.
ADV 318J Introduction to Advertising. Functions of advertising; its role in marketing communications mix; economics and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lectures and one discussion hour a week for one semester. (Not usually offered during the summer sessions.)
ADV 319 Psychology of Advertising. A review of basic findings of the behavioral sciences dealing with perception, personality, group behavior, psychological appeals, and their application to advertising as persuasive communication. Prerequisite: ADV 318J. (Usually offered only during the fall semester.)
ADV 325 Introduction to Creative Advertising Communication. This lecture course brings to light the creative process as it lives in the advertising industry and includes creative communication for integrated communication materials as well as the variety of new media throughout the industry. At the end of this course students may apply for entry into the Texas Creative Program. Prerequisites: Upper-division standing, ADV 318J with a grade of at least B, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours and one discussion hour per week for one semester.
ADV 334 Issues in International and Cross-cultural Advertising. Major issues in international advertising and advertising directed at cultural minorities within countries. Prerequisites: ADV 318J or MKT 337 or MKT 320F. Three lecture hours per week for one semester. (Usually offered only during the spring semester.)
ADV 335 History and Development of Advertising. The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Prerequisites: Upper-division standing. Three lecture hours per week for one semester. (This course will not be offered every semester or in the summer sessions.)
ADV 442 Intensive Copywriting Seminar. This course guides the students in conceptual thinking and writing through one-paragraph to one-page essays on a variety of topics. Prerequisites: ADV 325 with a grade of at least B, written consent of instructor received prior to registering, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours per week for one semester. (Usually offered only during the fall semester.)
ADV 343K Portfolio I . Once accepted into the Texas Creative Program students learn the fundamentals of benefit, strategy, concepting, art direction and copywriting. The rigorous end of semester critique helps decide those who advance to the next level Prerequisites: ADV 325 with a grade of at least C, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering, and written consent of instructor received prior to registering. Three lecture hours and three laboratory hours per week for one semester. (Not usually offered during the summer sessions.)
ADV 443 Intensive Art Direction. This course brings advertising art directors advanced skills for both traditional and evolving media design. Prerequisites: ADV 325 and written consent of instructor received prior to registration.
ADV 344K Advertising Research. Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Prerequisites: ADV 325 with a grade of at least C or concurrent enrollment in ADV 325, completion of an approved statistics course with a grade of at least C, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours and one discussion hour per week for one semester.
ADV 345J Advertising Media Planning. Media characteristics, and media-market measurements; development of media plans. Prerequisites: ADV 325 with a grade of at least C or concurrent enrollment in ADV 325, completion of an approved statistics course with a grade of at least C, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours and one laboratory hour per week for one semester.
ADV 346 Advertising Media Sales. A theoretical and practical media sales course in which students are instructed in the basic principles of selling and take part in class projects. Prerequisites: ADV 345J with a grade of at least C, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours a week for one semester, with additional hours to be arranged.
ADV 447 Advertising Design for Interactive Media . This course combines skills previously taught in computer imaging. It is design to embrace emerging technologies and design parameters. Prerequisites: A. Prerequisites: Written consent of instructor received prior to registering. Three lecture hours per week for one semester. Additional studio hours will be arranged. (Not usually offered during the summer sessions.)
ADV 348 Design For Integrated Communication . This is a broad overview of design elements considered in the conceptualizing and production of integrated communication materials. Prerequisites: Upper division standing and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours per week for one semester. (Usually offered only in the spring semester.)
ADV 350 Advertising Internship. Practical work experiences in advertising sales, creativity, management, and research with advertisers, agencies, media, or auxiliary services. Prerequisites: ADV 344K and 345J with a grade of at least C in each, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Students must work a minimum of 180 hours during the semester to receive credit for this course. (Students must file an application by the twelfth class day in long sessions and by the fourth class day in the summer session for internship approval with the department office to receive credit for this course. Offered on a pass-fail basis only.)
ADV 368C Advertising Senior Seminar. Advanced topics in Advertising; i.e., Agency Practices, Affect and Emotion, and Ethics. Prerequisites: Completion of or concurrent enrollment in ADV 370J, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test, and written consent of instructor prior to registering. Three lecture hours per week for one semester. (Not usually offered during the summer sessions.)
ADV 468K Portfolio II. Students who earn advancement to this level begin the process of crafting their portfolio. Sixteen weeks are spent working on the visual and verbal arts of offering strong conceptually based work. The end of semester critique offers a new cadre a step up to advanced training. Prerequisites: ADV 343K, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering, and written consent of instructor received prior to registering. Three lecture hours and three laboratory hours per week for one semester. (Not usually offered during the summer sessions.)
ADV 468L Portfolio III. Advanced students spend their last term enhancing their creative product. By crafting voice and strategy, advertising portfolios become a reflection of how the person thinks. Prerequisites: ADV 468K, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering, and written consent of instructor received prior to registering. Three lecture hours and three laboratory hours per week for one semester. (Not usually offered during the summer sessions.)
ADV 369J Advertising Campaigns. Concept of media mix; matching product, consumer media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Prerequisites: ADV 370J. Three lecture hours per week for one semester.
ADV 370J Advertising Management. Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Prerequisites: ADV 344K and 345J with a grade of at least C in each, MKT 337 or MKT 320F, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registration. Three lecture hours per week for one semester.
ADV 371J Advertising and Society. A study of the social, legal, and ethical issues in advertising. Prerequisites: ADV 344K and 345J with a grade of at least C in each, MKT 337 or MKT 320F, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering. Three lecture hours per week for one semester. (Not usually offered during the summer sessions.)
ADV 378 Special Topics in Advertising. Special topics in advertising. Prerequisites: ADV 318J with a grade of at least B, a passing score on The University's College of Communication Grammar, Spelling and Punctuation test prior to registering, and written consent of instructor received prior to registering. Three lecture hours per week for one semester. (May be repeated for credit as topics vary. Not offered every semester.)
ADV 379H Honors Tutorial Course. Conference course of intensive study, planned by Advertising Faculty Members; research and the writing of a substantial paper on special advertising topics. Prerequisites: ADV 318J with a grade of at least B, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test received prior to registering, and written consent of instructor received prior to registering. Supervised individual special studies course equivalent to three lecture hours per week for one semester. (May be repeated for credit as topics vary.)
ADV 379J Advertising Problems. Supervised special studies for which organized courses are not available. Prerequisites: ADV 318J with a grade of at least B, and a passing score on The University's College of Communication Grammar, Spelling and Punctuation test received prior to registering, and written consent of instructor received prior to registering. Independent study course equivalent to three lecture hours per week for one semester. (May be repeated for credit as topics vary.)