My major expertise is in the area of legal and ethical aspects of advertising and promotional communications. In addition, I am particularly interested in the management of the communications effort, which includes media effectiveness and message appeals. I expect to continue to follow and research the aspects of international communications, dealing particularly with standardized versus non-standardized messages. I am a qualified source in the study of the effects of integrated communications on audiences in less developed countries, especially the Latin American countries. Political advertising is another area in which I have conducted research. I am particularly interested in the effect of political advertising on youths and minorities.