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Angeline Close

Angeline Close

Associate Professor

The University of Georgia:

Doctor of Philosophy in Business Administration (Ph.D.), Marketing, 2006
Master of Mass Communication (M.M.C.), Advertising, 2001
Bachelor of Arts in Journalism (A.B.J.), Advertising, 2000, Minor in Spanish

E-mail: angeline@austin.utexas.edu

Dr. Close conducts consumer research. Her areas of expertise are event marketing/sponsorship and online consumer behavior. Her publications include two edited books, along with articles in Journal of the Academy of Marketing Science, Journal of Advertising Research, and the Journal of Business Research, among others. This research has been featured on CBS, and in The New York Times, The Los Angeles Times, New Scientist, The St. Petersburg Times, and The Las Vegas Review-Journal. Dr. Close currently serves as President of The American Marketing Association’s Consumer Behavior Special Interest Group (cbsig.org).

Areas of Expertise: Marketing-Consumer Behavior, Event Marketing, Online Consumer Behavior, Affect, Branding.

Teaching: Integrated Communications Management (ADV 370J/PR367). I came to UT with ten years of teaching experience in a business college. I have taught MBA Market Opportunity Analysis, Marketing Management, Advertising, IMC, International Marketing, Strategy, and Sales courses. I spark students’ interest by involving students with my latest research, co-collaborating on new ideas, and hosting esteemed ad executives. I engage my students’ thinking in marketing theories and applications, especially in the local entertainment and hi-tech economy.

Community Service: I serve the national marketing academic community. I serve as President of the American Marketing Association‘s Consumer Behavior group (CBSIG.org). Involved with doctoral education, I serve on the Board of Directors to current doctoral students AMA’s doctoral student group. I also serve various leadership roles for the Association for Consumer Research, Society for Marketing Advances, and Academy of Marketing Science.

Research: I research event marketing–namely how consumers’ experiences at sponsored events influence attitudes and behavior. My research explains: engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events/purchase intention towards sponsors, the role of sponsor-event congruity, and why consumers may resist events. I recently co-edited a book, Consumer Behavior Knowledge for Effective Sports and Event Marketing, to culminate thinking in the area of sports and events.

Synergistically, I research consumers’ experiences with electronic marketplaces–online experiences, and how they interplay with on-ground events. I am editing a book in this area, Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. I tie theory with implications for consumers, society, or consumer-focused business practice.

 

Recent Research

Angeline G. Close, Julie Guidry Moulard, & Kent Monroe “Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing” Journal of Academy of Marketing Science, forthcoming.

Lynn R. Kahle, Angeline G. Close “Consumer Behavior Knowledge for Effective Sports and Event Marketing” New York, NY: Routledge, Taylor and Francis Group, 2011, 1-310. (ISBN: 978-0-415-87358).

Russell Lacey, Angeline G. Close, R.Z. Finney “The Pivotal Roles of Product Knowledge and Corporate Soc