John A. Beck Centennial Professor in Communication.
Ph.D., Michigan State University (Mass Media);
M.A., The University of Texas at Austin (Communication);
B.B.A., The University of Texas at Austin (Marketing).
Dr. Wilcox joined the Department of Advertising at The University of Texas at Austin in 1981. His most recent interests include advertising's long term effects on products and new technologies and advertising. His publications include one book, several book chapters, and over thirty articles that have appeared in the International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journal of Media Planning, and Communications and the Law among others.
E-mail: Burl@mail.utexas.edu
Dr. Wilcox served as Chair of the Department of Advertising from 1990 until 1998 and has served as Director of Graduate Programs in Advertising since 1998. In 2006, he received the Outstanding Graduate Adviser Award from UT Austin. In the Spring of 2007, his work as Graduate Adviser at UT was featured in U.S. News and World Report , CBSnews.com, Yahoo education and most recently in The Monitor. For more information, you can download a copy of Professor Wilcox's resume (Acrobat PDF format).
Professor Wilcox has a wide range of teaching experience including Principles of Advertising, Introduction to Advertising Creativity, Strategic Advertising Principles, Advertising Media Planning, Broadcast Advertising, Computer Imaging, Integrated Communication Campaigns and most recently Introduction to Advertising and Integrated Brand Promotion for Ad and PR majors.
Professor Wilcox worked as a musician and photographer prior to entering the world of academia.
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Mailing Address:
The University of Texas at Austin
Department of Advertising
1 University Station A1200
Austin, TX 78712
Campus Office:
Walter Webb Hall 416
Phone: 512-471-0917 (direct line)
Fax: 512-232-9567
