Gerri Henderson

Gerri Henderson first joined the Advertising faculty at the University of Texas at Austin in 2004 and is also appointed to the faculty at the Warfield Center for African and African-American Studies. Her primary areas of research include: marketplace diversity (also known as multicultural advertising and marketing), urban marketing, and consumer networks (cognitive and social). She was formerly on the faculty of Duke University's Fuqua School of Business, Howard University's School of Business, and Northwestern University's Kellogg School of Management and Medill School of Journalism, Stanford University's Graduate School of Business, The University of Virginia's Darden Graduate School, Thunderbird: The Garvin School of International Management, and in Executive Education at both Duke University (Fuqua) and UCLA (Anderson). Prior to pursuing her Ph.D., she worked for several years at IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods.