Texas Advertising is distinguished in all facets of university and professional life. Members of our faculty have authored a number of books that are used in business and at universities throughout the world. They are continually active in studying and researching issues of professional and academic importance, and the results of these investigations appear in published literature and are presented at professional meetings. The breadth and depth of their knowledge and experience enriches the classroom and permits students to learn first hand of the critical issues in advertising.