F.J. Heyne Centennial Professor in Communication, and a joint appointment in the Center for African and African American Studies.
Ph.D., University of Colorado (Business Administration/Marketing/Social Psychology);
M.S., Union College (Industrial Administration);
B.A., University of Pennsylvania (English).
Dr. Williams joined the Department of Advertising at The University of Texas at Austin in 2003. His research interests cover a number of areas in the consumer marketing and advertising domains, with particular emphasis on issues related multicultural advertising and marketing. He has testified in a number of court cases as an expert witness on consumer response to advertising strategies. His research has appeared in numerous journals and books. He is co-editor of a book on diversity in advertising and co-author of a forthcoming book on marketplace discrimination. Dr. Williams has been interviewed on numerous occasions by the national media, including CNN, Good Morning America, New York Times, Wall Street Journal, Black Entertainment Television, etc., for his views on multicultural marketing, especially on topics dealing with target marketing and consumer racial profiling. Dr. Williams has been a visiting professor at leading universities in the U.S., including University of Michigan, Wharton Business School, and Georgia State University, and in countries around the globe, including Singapore, Hong Kong, New Zealand, and Jamaica. He sits on the Executive Board of the Society for Consumer Psychology, the Board of Trustees of the American Marketing Association Foundation, the Board of the Marketing Ethnic Faculty Association, and the editorial board of three journals. Dr. Williams is married, has five children, and is an avid runner. Over the years he has completed over 20 marathons, trying to re-capture the youthful vitality he once had as captain of the track and cross country teams at the University of Pennsylvania where he set numerous records and trained in a research program sponsored by the U.S. Olympic Committee for the 1968 Olympic Games.
E-mail: Jerome.williams@mail.utexas.edu
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