Joe C. Thompson Centennial Professor of Advertising & Distinguished University Teaching Professor.
Ph.D., The University of Texas at Austin (Marketing);
M.B.A., Texas Tech University (Marketing);
B.B.A., Texas Tech University (Marketing).
Dr. Murphy's professional experience is on the media side of the industry, where he has worked in many capacities including advertising sales, marketing research, and strategic planning. His research interests include integrated brand promotion campaigns planning and media management with an emphasis on practical applications. He has published three advertising management textbooks and has a fourth under contract for publication in August 2010. His research articles have appeared in the Journal of Business, Journal of Business Research, Journal of Marketing, Journal of Advertising, Journal of Social Psychology, Journal of Experimental Education, Journal of Marketing Education, Journal of Consumer Affairs, and Journalism Quarterly, among others.
Dr. Murphy has served on the Board of Directors of the American Advertising Federation, the Board of Directors of both the American Advertising Foundation and the Austin Advertising Federation. He has served as a member of UT's Faculty Council, the University of Texas Press Advisory Committee, the Texas Union, and Texas Student Media. He presently serves on the corporate Board of Directors of BusinesSuites (an Austin-based company operating in the office suites rental industry with properties in four states).
Dr. Murphy is the Program Coordinator of the American Advertising Federation¹s Vance and Betty Lee Stickell Student Internship Program. Established in 1988 with Dr. Murphy's help, the program matches outstanding students from universities around the country with host companies for a 10-week internship. The program has placed 178 honors students over the past 20 years. In the summer of 2009, 14 students participated in the program.
Dr. Murphy has received ten awards for outstanding teaching. He was elected to UT's Academy of Distinguished University Teachers in 1998.
E-mail: jhmurphy@mail.utexas.edu
My professional experience, consulting and academic research interests center on integrated brand promotion planning and media management issues. This includes the operation of both on- and off-line media and advertising agencies plus the adaptation of both to changing opportunities.
Dr. Murphy¹s professional experience includes work at the Houston Chronicle (in ad sales and strategic planning) and the Atlanta Journal-Constitution (in the marketing research department). He has a BBA (1968) and MBA (1969) in marketing from Texas Tech plus a PhD in marketing and social psychology from UT, Austin (1974). In addition, his hobbies include:
In 2007, Dr. Murphy and his wife Sue purchased a second home in Belfast, Maine. The home was built in 1928 as a fishing camp and they are in the process of restoring it to its original condition. The house is on the water on the Maine coast on Penobscot Bay. The summer of 2009 will be their second summer there.
Address:
Department of Advertising
CMA 7.142
The University of Texas at Austin
Austin, TX 78712
P 512-471-1101
Fax: 512-471-7018