Kevin Thomas

Kevin Thomas

Assistant Professor

Ph.D., University of Texas at Austin, Advertising, 2011

M.B.A., California State Polytechnic University - Pomona, Entrepreneurship, 2005

B.B.A., Loyola Marymount University, Marketing, 2000


Dr. Thomas investigates the socio-cultural impact of marketing communication and consumer behavior. His primary research interest pertains to understanding the relationship between marketing communication, consumption practices, and notions of self and community. Using a consumer culture theory (CCT) perspective, Dr. Thomas explores the ways in which identity markers (i.e. race, gender, class, and sexuality) are represented in marketing communication and experienced in the marketplace. Other areas of research interests include multicultural advertising, issues of diversity and marketplace discrimination, and entrepreneurship and marketplace empowerment.    

Current Rese