Lecturer.
M.A., Harvard University (English and American Literature and Language);
B.S., University of Texas at Austin (Advertising).
Before coming home to the Texas Creative program, Matt had the good fortune to work as a copywriter at several top advertising agencies: DDB Chicago, New York's Deutsch, Ammirati & Puris, and Kirshenbaum Bond + Partners, Boston's Arnold, and Dallas' Temerlin McClain. His broadcast, print, and non-traditional work--for such clients as Volkswagen, IKEA, Snapple, AT&T, State Farm, Midas, Compaq, Subaru, Bank of America, and The Home Depot--has garnered a number of awards, both for creativity and effectiveness--and even made it into Jay Leno's monologue. Matt also taught at the Miami Ad School, West Virginia University, and Chicago Portfolio School; his former students won a slew of awards and landed at such agencies as Crispin Porter + Bogusky and Bartle Bogle Hegarty. A sixth-generation Texan and second-generation Longhorn, Matt is also a spare-time creative director as well as a musician and music producer. His areas of academic interest include advertising and culture production, the history of advertising, and integrated marketing creativity.
E-mail: mattmccutchin@mail.utexas.edu