Patricia Stout

Patricia Stout

Professor and John P. McGovern Regents Professor in Health and Medical Science Communication

Ph.D., University of Illinois at Urbana-Champaign (Communications)

B.A., University of Arizona (Anthropology and Creative Writing)

E-mail: pstout@mail.utexas.edu

Dr. Stout's research focuses on viewer response to persuasive messages and advertising, with particular attention to individuals' emotional response to advertising and health-promotion messages. She is interested in the role of social marketing and the effectiveness of health communication. Her work on media and mental illness stigma has been funded by the National Institute of Mental Health (NIMH) and the Hogg Foundation for Mental Health. Her work has been published in several book chapters and the Journal of Advertising, Psychology & Marketing, Journalism Quarterly, Health Education Research, and Schizophrenia Bulletin,