Associate Professor
Ph.D., Michigan State University (Mass Media);
M.A., Michigan State University (Advertising);
B.A., Ewha Womans University, Seoul, Korea (Journalism and Broadcasting).
Dr. Choi’s research interests are in the areas of source credibility, consumer-brand relationships, new media and cross-cultural consumer behavior. Her current projects investigate how source credibility perceptions are formed and subsequently influence the message effectiveness in the context of celebrity endorsements in advertising and mediated communications on the Internet. Dr. Choi's work has appeared in Journal of Advertising, Psychology & Marketing, Journal of Consumer Affairs, Journal of Popular Culture, Journal of Current Issues and Research in Advertising, Journal of Computer Mediated Communication, International Journal of Advertising, among others. Prior to her graduate degrees, Dr. Choi worked in the advertising agency business, particularly in account management. Her past clients include various multinational advertisers and local advertisers. Dr. Choi currently teaches Advertising Research (ADV344K), Quantitative and Qualitative Research (ADV380J) and Alternative Media and Non-Traditional Advertising (ADV391K).
E-mail: marina@mail.utexas.edu