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Vincent J. Cicchirillo

Assistant Professor

Ph.D., Ohio State University
(New Media, 2009)

M.A., West Virginia University (Communication Studies, 2004)

B.A., West Virginia University (Communication Studies, 2003)


Dr. Cicchirillo's research focuses upon the study of media technologies. Primarily, upon the influence of video game play features and contexts on post-game play outcomes. Of particular interest is the examination of character representations within video games (i.e., race & gender) and how that influences outcomes related to identification, positive & negative valence, as well as aggression. This research also examines the effect of stereotypical representations within violent video games. Furthermore, this work examines player motivations for online gaming and how that impacts information-processing of in-game content. Other research interests include cyber-bullying and teasing behaviors among college students. His research has appeared in the Journal of Advertising Research, Journal of Broadcasting and Electronic Media, Human Communication Research, , and Communication Research Reports. Also, he has a single author book chapter in the Handbook of Research on Digital Media and Advertising and a co-authored book chapter in the Handbook of Research on Computer Mediated Communication.

Dr. Cicchirillo has taught numerous courses at Ohio State University and at the University of Pittsburgh. More recently Dr. Cicchirillo has taught Media Planning for graduate students, Integrated Communications Management, Fundamentals of Advertising, and Advertising on the Internet here at UT Austin. He was awarded the Albert Warren Scholarship award in 2007 for outstanding graduate teaching.