Wei-Na Lee

Professor Wei-Na Lee received her Ph.D. in Communication from University of Illinois at Urbana-Champaign. Her research examines the role of culture in persuasive communication. Specifically, she has investigated topics such as consumer acculturation, country-of-origin effects, consumer ethnocentrism, cross-cultural comparison of communication messages, portrayal of ethnic groups in the media, and multicultural marketing communication. Her work has been published in various book chapters, conference proceedings, and the Journal of AdvertisingJournal of Advertising Research , Psychology & Marketing , Journal of International Marketing , Journal of Business Research , International Journal of Advertising , Journal of Computer-Mediated Communication , among others. She co-edited the book Diversity in Advertising (2005, Lawrence Erlbaum). She is a three-time recipient of the American Academy of Advertising Research Fellowship. She was elected Vice President of the American Academy of Advertising and chaired its 2010 annual conference. She was a visiting professor at DDB Needham, Chicago and at D'Arcy Masius Benton and Bowles in New York City. Between 1998 and 2001, she was Executive Director of the Office of Survey Research at the University of Texas at Austin. She is currently the Editor of The Journal of Advertising.