Texas Advertising Public Relations Advertising

Graduate Program

Whether you would like to become an advertising practitioner, an advertising educator, or simply improve your knowledge of how advertising works, this program can provide you with a superior educational experience. It is one of the premier advertising programs with alumni around the world.

The deadline for Fall 2010 is December 15, 2009. We admit new students for the Fall semesters only. Please refer to the Graduate Brochure for detailed information on admission procedures.

Advisor Information

If you have any specific questions about the graduate program in the Advertising Department that are not answered here or in the Graduate Brochure (Acrobat PDF format), contact Gary Wilcox, the Graduate Adviser.

Prerequisite Courses

Many of our applicants have never taken a course in advertising and enter with degrees from other fields. That is not a problem. You can apply to the program even if you have absolutely no background in advertising, however you must complete the following four prerequisites early in your program or prior to enrollment:

  • Strategic Advertising Management
  • Media Management
  • Foundations of Marketing
  • A statistics course

In some cases these courses may be waived if the student has taken a similar course with substantially identical content.

Other Important Web Pages

Information about scholarships, fellowships, student loans, Teaching Assistants, Assistant Instructors, etc., can be found at:

The Graduate School has asked that we include the following disclaimer:

"These Web pages provide general information as a courtesy to viewers. The catalog of the University (General Information, The Undergraduate Catalog, The Graduate Catalog, and The Law School Catalog) is the document of authority for all students. The requirements given in the catalog supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements given in the catalog at any time."

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