ADV 387 Creative Strategies

Creative Strategies analyzes the work of an agency creative from micro and macro levels, determining the characteristics that make a good copy writer or art director as well as determining the tangible methods and structures involved in defining a concept like creativity. The courses analyzes memorable and successful ad campaigns and determines the principles operating in these campaigns. The course also examines the practices and lifestyles of creative professionals as well as how advances in digital media affect the overall creative advertising environment.