ADV 391K Integrated Communication for Sports

This course examines how advertising, marketing and public relations can be deployed and measured in relationship to the sports industry. Particular emphases include know of rights fees, the economic relationship of the media to sports, sports consumer audience measurement, potential media vehicles for reaching sports fans, the role of a Public Relations Department within a team and league, sponsorship, product placement, and the relationship between advertisers and athletes. This comprehensive look at the industry aims to address many of the contemporary issues facing integrated communications professionals working in the sports industry.