ADV 391K Understanding Audiences for NonProfits

The purpose of this graduate course to acquaint students with the major theories and research methods employed in the study of consumer behavior. The intent of the course is to encourage students to translate theoretical concepts and empirical research in consumer behavior into strategic applications in communication, marketing, and advertising for nonprofit organizations. Upon completion of this course, students will better understand the nature of and issues facing nonprofit organizations and they will be more prepared to assume positions of leadership across a range a responsibilities in these organizations.