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ADV 391K Communicating Science

This graduate seminar will examine a sample of the communication theories and research that have evolved from scholarly efforts to improve our collective knowledge of the public’s understanding of science and the state of science communication at all levels. Within the scope of “public understanding” we will explore science knowledge (and gaps), science information seeking and processing, perceptions of/attitudes towards science, and science-related decision making and judgments (personal, social, policy, etc.). Within the scope of “science communication” we will explore science/medical journalism, information campaigns, and health/medical science communication across the digital divide. By the end of the course, students should have a basic understanding of each of these areas and be able to make conceptual links to their own research and professional practice.