ADV 391K Advanced Advertising Research

This seminar course covers topics such as formulating research questions, primary data analyses, research instrument design, measurement issues, and applications of statistical analysis to data. The focus of this seminar is to hone and improve the quality of students research. In consultation with the instructor, students are expected to work on developing a full-scale research project from the initial proposal to a research manuscript with results from pretests that is deemed suitable for future submission to an academic conference/journal (Ph.D. students only).