PhD Publications
KyungOk Kacy Kim
Wilcox, G.B. and Kim, K.O. 2010. “Distilled Spirit Advertising and Consumption in the United States: 1971 to 2007”, The 2010 American Academy of Advertising Conference in Minneapolis, Minnesota
Jinnie Jinyoung Yoo
Conference Presentations
American Academy of Advertising: 2010 Annual Conference Paper Title: “Consumers’ Responses To Model’s Ethnicity And Stereotype In Advertising: White Vs. Asian American” Authors: Jin Young Yoo and Jerome D. Williams Presented in Minneapolis, Minnesotaon March19st, 2010 American Academy of Advertising: 2010Annual Conference
Paper Title: “Examining Content Analysis As A Methodology (1996-2007)” Authors: Danae Manika, Jin Young Yoo, Stephany Puno, and Wei-Na Lee Presented in Minneapolis, Minnesotaon March20st, 2010 Cross Cultural Research Conference: 2009Annual Conference
Paper Title: “Asian American Consumers’ Responses To Model’s Ethnicity And Stereotype In Advertising: Acculturation As A Moderating Factor” Authors: Jin Young Yoo and Jerome D. Williams Presented in Mexico, Puerto Vallartaon December14st, 2009
Ohyoon Kwon
Refereed Journal Publications
Sung, Yongjun, YoojungKim, Ohyoon Kwon, and Jangho Moon(2010). “An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites,” Journal of Global Marketing, 23(5), 430-445.
Kyung, Hobin, Ohyoon Kwon, and Yongjun Sung (2011). “The Effects of Spokes-Characters’ Personalities on Source Credibility,” Journal of Food Products Marketing, 17(1), 1-14.
Refereed Book Chapters
Kwon, Ohyoon and Yongjun Sung (forthcoming). The Consumer-generated Product Review: Its Effect on Consumers and Marketers. In S. S. Posavac (Ed.), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Armonk, NY: M. E. Sharpe.
Referred Conference Proceedings
Kwon, Ohyoon and Yongjun Sung (2010). “The Interplay of Self-Construal and Regulatory Focus on Consumer Evaluation of Online Product Reviews,” In Proceedings of the 2010 Conference American Academy of Advertising, Wei-Na Lee, ed., Minneapolis, MN: American Academy of Advertising, p. 73 (Abstract).
Kim, Yoojung, Ohyoon Kwon, Jangho Moon, and Yongjun Sung (2009). “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” In Proceedings of the 2009 American Academy of Advertising Asia-Pacific Conference and International Symposium of Advertising Development and Education, Hairong Li, Shengmin Huang, & Dinghai Jin, ed., Shanghai, China: American Academy of Advertising, 58 (Abstract).
Conference Presentations
Kwon, Ohyoon, LeeAnn Kahlor, and Yonghwan Kim. “Are Seekers Also Doers? Linking Health Information Seeking and Health Behavioral Intentions from a Risk Perception Perspective.” The paper will be presented at the 2011 International Communication Association Conference.
Kwon, Ohyoon, Jonghyuk Jung, and Yongjun Sung. “The Effects of Self-Construal on Attribute-orientedVersus Context-orientedAdvertising Messages.” The paper will be presented at the 2011 Conference of the American Academy of Advertising.
Kwon, Ohyoon, Shu-Chuan Chu, and Sejung M. Choi, (2010), “Factors Influencing the Use of Consumer-Generated Product Reviews: An Information Search Perspective,” The paper was presented at the 2010 American Marketing Association Summer Marketing Educators’ Conference, Boston, MA.
Kyung, Hobin, Ohyoon Kwon, Yongjun Sung (2010). “The Effects of Spokes-Characters’ Personalities on Source Credibility,” The Paper was presented at the 2010 Annual Association for Education in Journalism and Mass Communication (AEJMC) Convention, Advertising Division, Denver, CO.
Kwon, Ohyoon and Yongjun Sung (2010), “The Consumer-generated Product Review: Its Effect on Consumers and Marketers,” The paper was presented at the 2010 Advertising and Consumer Psychology Conference, Nashville, TN.
Kwon, Ohyoon and Yongjun Sung (2010), “The Interplay of Self-Construal and Regulatory Focus on Consumer Evaluation of Online Product Reviews,” The paper was presented at the American Academy of Advertising 2010 Annual Conference.
Kim, Yoojung, Ohyoon Kwon, Jangho Moon, and Yongjun Sung (2009), “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” The paper was presented at the American Academy of Advertising 2009 Asian-Pacific Conference.
Amber Chenevert
The Effect of Managing Diversity Policy on Advertising Agency Attractiveness to Entry-Level Candidates. (Submitted/Accepted to OnDiversity Conference-South Africa June 2011).
Sojung Kim
Refereed Journals
Kim, Sojung, and Matthew Eastin (2011), “Hedonic Tendencies and the Online Consumer:An Investigation of the Online Shopping Process,” Journal of Internet Commerce, 10 (1), 68-90.
Kim, Sojung, and Kang, Mihyun (2001), “Foreign Words and Foreign Models in Korean Magazine Advertisements: Generation Matter?” Journal of SocialScience Research,23 (2), 255-291.
Refereed Conference Proceedings
Kim, Sojung, and Sejung Marina Choi (2010), “The Effects of Corporate Credibility and Website Reputation on Banner Advertising Effectiveness: The Moderating Role of Product-Website Congruency,” The Proceedings of the 2010American Academy of Advertising Conference,Wei-Na Lee ed., Minneapolis, MN., p.29.
Kim, Sojung, and Matthew Eastin (2010), “Hedonic Tendencies and the Online Consumer:An Investigation of the Online Shopping Process,” The Proceedings of the 2010American Academy of Advertising Conference,Wei-Na Lee ed., Minneapolis, MN., p.122.
Kim, Sojung, and Sejung Marina Choi (2009), “Credibility Cues in Online Shopping: An Examination of Retailer Reputation, Corporate Credibility and Product Review Credibility,”The Proceedings of the 2009 American Academy of Advertising Conference,Glen Nowak ed., Cincinnati, Ohio, p.66.
Kim, Sojung, and Nam-Hyun Um (2009), “Young Korean Consumers’ Attitudes toward Foreign Language and Foreign Models in Ads: Accessing the Effects of Global Content and Global Mind Set,”The proceedingsof the 2009 Asian-Pacific American Academy of Advertising Conference, Hairong Li, Shengmin Huang, and Dinghai Jin eds., Beijing, China, p.81.
Um, Nam-Hyun and Sojung Kim (2009), “Branded Entertainment in TV Programs: The Practitioners’ Perspective,” The Proceedings of the 2009 American Academy of Advertising Conference, Glen Nowak ed., Cincinnati, Ohio, p.76.
Um, Nam-Hyun, Minwoo Kwon, and Sojung Kim(2009),“A Cross-Cultural Comparison on Creative Characteristics of Celebrity Endorsement in Korean and U.S. Magazine Advertisements,” The proceedingsof the 2009 Asian-Pacific American Academy of Advertising Conference, Hairong Li, Shengmin Huang, and Dinghai Jin eds., Beijing, China, p.178.
Conference Presentations
Kim, Sojung, and Lucinda Atkinson (2011), “Consumer Responses toward CorporateAdvertising in a Crisis:Exploring the Case of Toyota Crisis,” accepted for presentation at the 2011 American Psychology Association Convention, Washington, D.C.
Um, Nam-Hyun, Ji-Won Choi, Sojung Kim, EunSook Kwon, (2011), “Creative Characteristics of Celebrity Endorsement in Korean and U.S. Prime Time TV Commercials,” accepted for presentation at the 2011 Asian-Pacific American Academy of Advertising Conference, Brisbane, Australia.
Kim, Sojung (2010), “Does Corporate Advertising Work in a Crisis?: The Examination of Inoculation Theory,” presented at the 2010 International Communication Association Conference, Singapore.
Eunice Kim
Refereed Conference Presentations
Kim, Eunice, Kim, Soojin, Yeh, Yi-Hsin, and Choi, Sejung Marina (2011), “Exploring the Antecedents of Advertising Avoidance on Online Video Sites,” accepted for presentation at the 2011 Annual Conference of the American Academy of Advertising (AAA), April 7-10, 2011, Mesa, AZ.
Young-A-Song
Conference Presentations
Ahn, Hongmin, Young-A Song, and Yongjun Sung. Financial Services Advertising over the Recession: A Cross-Cultural Study of Magazine Ads in the U.S. and Korea. The 2010 International Communication Association Conference.
Ahn, Hongmim and Young-A Song. The Impact of Economic Crisis on Financial Services Advertising Appeals. The 2010 Association for Education in Journalism and Mass Communication Conference.
Song, Young-A, Hongmin Ahn, and Yongjun Sung. Cultural Values Reflected in Financial Magazine Ads: Cross-Cultural Study on Magazine Ads in the U.S. and Korea. The 2011 American Advertising Conference.
Song, Young-A, Yongjun Sung, and Federico de Gregorio. The Personality of Asia- Pacific Nations: Perspectives of American College Students. The 2011 American Academy of Advertising Asia-Pacific Conference.
Adriana R. Garcia
Publications
Mackert, M., Garcia A., & Whitten P. “Interventions for Low Health Literate Audiences.” Journal of Computer Mediated Communication. January 2008.
Conference Presentations
Garcia, A. “Educational Information and Health Literacy Concerns in Direct-to-Consumer Pharmaceutical Advertising.” Poster at 2008 Kentucky Conference on Health Communication.
Mackert, M. & Whitten, P., & Garcia, A. (accepted) “E-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience.” Panel at the International Communication Association Annual Convention, Montreal, Canada, May 2008.
Garcia, Adriana R. (accepted) “PR on a Shoestring Budget: How to make the best out of a small, or non-existent advertising budget” to be presented at the National Catholic Educational Association 105th Annual Conference, Indianapolis, Indiana, March 2008.
Garcia, Adriana R. & Calderon, Alejandro. “How to market your school successfully.” Presented to the Brownsville Diocese Catholic Schools, Brownsville, Texas, June 2007.