PhD Publications
KyungOk Kacy Kim
Wilcox, G.B. and Kim, K.O. 2010. “Distilled Spirit Advertising and Consumption in the United States: 1971 to 2007”, The 2010 American Academy of Advertising Conference in Minneapolis, Minnesota
Jinnie Jinyoung Yoo
Conference Presentations
American Academy of Advertising: 2010 Annual Conference Paper Title: “Consumers’ Responses To Model’s Ethnicity And Stereotype In Advertising: White Vs. Asian American” Authors: Jin Young Yoo and Jerome D. Williams Presented in Minneapolis, Minnesotaon March19st, 2010 American Academy of Advertising: 2010Annual Conference
Paper Title: “Examining Content Analysis As A Methodology (1996-2007)” Authors: Danae Manika, Jin Young Yoo, Stephany Puno, and Wei-Na Lee Presented in Minneapolis, Minnesotaon March20st, 2010 Cross Cultural Research Conference: 2009Annual Conference
Paper Title: “Asian American Consumers’ Responses To Model’s Ethnicity And Stereotype In Advertising: Acculturation As A Moderating Factor” Authors: Jin Young Yoo and Jerome D. Williams Presented in Mexico, Puerto Vallartaon December14st, 2009
Jang Ho Moon
Book Chapter
Moon, Jang Ho, Yongjun Sung, and Sejung Marina Choi (2010). “Does Second Life Mark the Beginning of a New Era of Online Shopping?: Exploring the Avatar-Based Shopping Experience in Virtual Worlds,” in Handbook of Research on Digital Media and
Advertising,M. S. Eastin, T. Daugherty, and N.M. Burns, eds. Hershey, PA: IGI Global, 232-247.
Refereed Journal
Sung, Yongjun, Yoojung, Kim, Ohyoon Kwon, and Jang Ho Moon (2010). “An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites,” Journal of Global Marketing, 23, 1-16.
Refereed Conference Proceedings / Presentations
Sung, Yongjun, Jang Ho Moon, Mihyun Kang, and Jhih-Syuan Lin (2010). “Actual Self vs. Avatar Self: The Effect of Online Social Context on Self-Expression,”Annual Convention of the American Psychological Association (APA), San Diego, CA.
Yoojung Kim, Mihyun Kang, Dong Hoo Kim, William R. Reeves, and Jang Ho Moon (2010). “To Click or Not To Click?: The Factors Influencing Clicking of Ads on Facebook,” Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Denver, CO.
Moon, Jang Ho, Jong-Hyuok Jung, and Wei-Na Lee (2009). “Making the Leap to High Definition Advertising: An Exploratory Study of High-Definition Technology on Viewer Response,” Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference, Norman, OK.
Moon, Jang Ho, Yongjun Sung, and Sejung Marina Choi (2009). “The Influence of Sales and Peer Avatars on Virtual Consumer Behavior: The mediating Role of Social Presence,” The Proceedings of the American Academy of Advertising (AAA) Conference, Cincinnati, OH. (p.112.)
Moon, Jang Ho, Kevin Thomas, and Min Woo Kwon (2009). “Rhymes for Sale?: A Content Analysis to Determining the Frequency of Use and Implementation Methods of Brand Mentions in Hip Hop Lyrics,” Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Boston, MA.
Moon, Jang Ho, Jong-Hyuok Jung, and Wei-Na Lee (2009). “The Effects of TV Commercial in HDTV Era: The Role of Image Quality and Image Size,” Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Boston, MA.
Kim, Yoojung, Ohyoon Kwon, Jang Ho Moon, and Yongjun Sung (2009). “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities,” The Proceedings of the Asia Pacific Conference of the American Academy of Advertising (AAA), Beijing, China. (p.58)
Moon, Jang Ho, Yongjun Sung, and Sejung Marina Choi (2008). “Understanding Shopping Experience in Virtual Environments: The Role of Salesperson and Peer Consumer Avatars,” Advertising and Consumer Psychology (ACP) Annual Conference, Philadelphia, PA.
Sung, Yongjun, Yoojung Kim, and Jang Ho Moon (2008). “Building Consumer-Brand Relationships: Consumer vs. Marketer Generated Brand Community in Online Social Networking,” The Proceedings of the 2008 American Academy of Advertising Conference, San Mateo, CA. (p. 293-294)
Ohyoon Kwon
Refereed Journal Publications
Sung, Yongjun, YoojungKim, Ohyoon Kwon, and Jangho Moon(2010). “An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites,” Journal of Global Marketing, 23(5), 430-445.
Kyung, Hobin, Ohyoon Kwon, and Yongjun Sung (2011). “The Effects of Spokes-Characters’ Personalities on Source Credibility,” Journal of Food Products Marketing, 17(1), 1-14.
Refereed Book Chapters
Kwon, Ohyoon and Yongjun Sung (forthcoming). The Consumer-generated Product Review: Its Effect on Consumers and Marketers. In S. S. Posavac (Ed.), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Armonk, NY: M. E. Sharpe.
Referred Conference Proceedings
Kwon, Ohyoon and Yongjun Sung (2010). “The Interplay of Self-Construal and Regulatory Focus on Consumer Evaluation of Online Product Reviews,” In Proceedings of the 2010 Conference American Academy of Advertising, Wei-Na Lee, ed., Minneapolis, MN: American Academy of Advertising, p. 73 (Abstract).
Kim, Yoojung, Ohyoon Kwon, Jangho Moon, and Yongjun Sung (2009). “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” In Proceedings of the 2009 American Academy of Advertising Asia-Pacific Conference and International Symposium of Advertising Development and Education, Hairong Li, Shengmin Huang, & Dinghai Jin, ed., Shanghai, China: American Academy of Advertising, 58 (Abstract).
Conference Presentations
Kwon, Ohyoon, LeeAnn Kahlor, and Yonghwan Kim. “Are Seekers Also Doers? Linking Health Information Seeking and Health Behavioral Intentions from a Risk Perception Perspective.” The paper will be presented at the 2011 International Communication Association Conference.
Kwon, Ohyoon, Jonghyuk Jung, and Yongjun Sung. “The Effects of Self-Construal on Attribute-orientedVersus Context-orientedAdvertising Messages.” The paper will be presented at the 2011 Conference of the American Academy of Advertising.
Kwon, Ohyoon, Shu-Chuan Chu, and Sejung M. Choi, (2010), “Factors Influencing the Use of Consumer-Generated Product Reviews: An Information Search Perspective,” The paper was presented at the 2010 American Marketing Association Summer Marketing Educators’ Conference, Boston, MA.
Kyung, Hobin, Ohyoon Kwon, Yongjun Sung (2010). “The Effects of Spokes-Characters’ Personalities on Source Credibility,” The Paper was presented at the 2010 Annual Association for Education in Journalism and Mass Communication (AEJMC) Convention, Advertising Division, Denver, CO.
Kwon, Ohyoon and Yongjun Sung (2010), “The Consumer-generated Product Review: Its Effect on Consumers and Marketers,” The paper was presented at the 2010 Advertising and Consumer Psychology Conference, Nashville, TN.
Kwon, Ohyoon and Yongjun Sung (2010), “The Interplay of Self-Construal and Regulatory Focus on Consumer Evaluation of Online Product Reviews,” The paper was presented at the American Academy of Advertising 2010 Annual Conference.
Kim, Yoojung, Ohyoon Kwon, Jangho Moon, and Yongjun Sung (2009), “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” The paper was presented at the American Academy of Advertising 2009 Asian-Pacific Conference.
Nam-Hyun Um
Referred Journals
Pinkleton, B. E., Um, N. H & Erica W. A. (2002). An Exploration of the Effects of Negative Political Advertising on Political Decision Making. Journal of Advertising, 31 (Spring), 13-26.
Um, N. H. (2008). Revisit Elaboration Likelihood Model: How AdvertisingAppeals Work on Attitudinal and Behavioral Brand Loyalty Centering Around Low vs. High-Involvement Product. European Journal of Social Sciences, 7(1), 126-139.
Um, N. H. (2008). Exploring the Effects of Single vs. Multiple Products and Multiple Celebrity Endorsements. Journal of Management and Social Sciences, 4(2), 104-114.
Um, N. H. (2011). Seeking the Holy Grail Through Gay and Lesbian Consumers: An Exploratory Content Analysis of Ads with Gay/Lesbian Specific Content, Journal of Marketing Communications, 17(1), 1-17.
Um,N. H. (2010), Creative Characteristics of Celebrity Endorsement in Korea and U.S. Magazine Advertisements. Journal of SocialScience Research, forthcoming.
Um, N. H. & Lee, Wei-Na. (under revision). Celebrity Endorsement from Korean Advertising Practitioners’ Perspective. International Journal of Advertising.
Um, N. H. (under review). American Idol vs. Britain’s Got Talent: Branded entertainment on TV in U.S.Journal of Brand Management.
Um, N. H. Kim, K. O, & Kwon, E. S. (under review). Use of Symbols or Iconographies in Gay-Themed Advertising, International Journal of Advertising.
Refereed Conference Proceedings / Presentations
Pinkleton, B. P., Um, N. H., & Austin, E. W. (2001). Effects of negative political advertising on political decision making, Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication (AEJMC), August, Washington, D.C.
Um, N. H. (2009). Branded Entertainment in TV Programs: The Practitioners’ Perspective, Paper presentedto the American Academy of Advertising 2009 Annual Conference, March, Cincinnati, Ohio.
Um, N. H. & Kwon, M. W. (2009). Are you a Gay or Lesbian? Are these ads for you or somebody else?” Paper presentedto the American Academy of Advertising 2009 Annual ConferenceMarch, Cincinnati, Ohio.
Um, N. H. (2009). How does Advertising Appeal Affect Attitudinal and Behavioral Brand Loyalty?Paper presentedto the American Academy of Advertising 2009 Annual ConferenceMarch, Cincinnati, Ohio.
Um, N. H., Kwon M.W. & Kim, S.J.(2009). A Cross-Cultural Comparison on Creative Characteristics of Celebrity Endorsement in Korean and U.S. Magazine Advertisements, Paper presented to the American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, China.
Um, N. H.& Lee, Wei-Na (2009). Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement, Paper presented to the American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, China.
Kim, S. J. & Um, N. H. (2009). The Impact of Global Media on Global Signs in Ads, Paper presented to the American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, China.
Um, N. H. (2009). The Role of Self Esteem and Self Construal in Effects of Celebrity Endorsement, Paper presented to the Advertising Division of the Association for Education in Journalism & Mass Communication (AEJMC)2009 Annual Conference, August, Boston.
Um, N. H. (2010). Impact of Celebrity Endorsement of Political Candidate on Young Voters, Paper presented to the Political Communication Division of the International Communication Association (ICA) 2010 Annual Conference June, Singapore.
Um, N. H., Choi, J. W. Kim, S. J , & Kwon, E. S. (2011). Creative Characteristics of Celebrity Endorsement in Koreanand U.S. Prime Time TV Commercials, Paper will be presented to the American Academy of Advertising 2011 Asia Pacific Conference, Brisbane, Australia.
Amber Chenevert
The Effect of Managing Diversity Policy on Advertising Agency Attractiveness to Entry-Level Candidates. (Submitted/Accepted to OnDiversity Conference-South Africa June 2011).
Hongmin Ahn
Referred Journals
Ahn, Hongmin, Min Woo Kwon, and Yongjun Sung (2010). Online Brand community across cultures: A Comparison between the US and Korea.” International Journal of e-Business Management, 4 (1), 34-52.
Refereed Conference Proceedings / Presentations
Song, Young A, Hongmin Ahn, and Yongjun Sung (2011). “Cultural Values Reflected in Financial Services Ads: A Cross-Cultural Study of Magazine Ads in US and Korea,” Presented at the American Academy of Advertising (AAA) 2011 Annual Conference, April 2011, Mesa, AZ.
Ahn, Hongmin, Jason Candall, and Yongjun Sung (2010). “The Role of Goal Orientation on Metaphoric Expressions in Advertising,” Presented at the Association for Consumer Research (ACR) 2010 Annual Conference, October 2010, Jacksonville, FL. Published at Advances in Consumer Research. 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.
Sung, Yongjun and Hongmin Ahn (2010). “The Meaning of Luxury Brands: Dimensions of Luxury Brand Personality,” Proceedings of the 2010 Global Marketing Conference (GMC), p. 2189, September 2010, Tokyo, Japan.
Ahn, Hongmin and Young A Song (2010). “The Impact of Economic Crisis on Appeals in Financial Services Advertising,” Presented at the Association for Education in Journalism and Mass Communication (AEJMC) 2010 Annual Conference, August 2010, Denver, CO.
Ahn, Hongmin, Young A Song, and Yongjun Sung (2010). “Financial Services Advertising over the Recession: A Cross-Cultural Study of Magazine Ads in the U.S. and Korea,” Presented at the International Communication Association (ICA) 2010 Annual Conference, June 2010, Singapore.
Ahn, Hongmin and Yongjun Sung (2009). “The Effects of Functional and Symbolic Perceived Fits on Consumer Evaluations of Co-Branding,” Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators’ Conference, p. 25-26.
Ahn, Hongmin and Min Woo Kwon (2009). “How Do We Talk about Global Brands in Cyberspace?” Proceedings of the 2009 American Academy of Advertising (AAA) Conference, p. 111.
Sojung Kim
Refereed Journals
Kim, Sojung, and Matthew Eastin (2011), “Hedonic Tendencies and the Online Consumer:An Investigation of the Online Shopping Process,” Journal of Internet Commerce, 10 (1), 68-90.
Kim, Sojung, and Kang, Mihyun (2001), “Foreign Words and Foreign Models in Korean Magazine Advertisements: Generation Matter?” Journal of SocialScience Research,23 (2), 255-291.
Refereed Conference Proceedings
Kim, Sojung, and Sejung Marina Choi (2010), “The Effects of Corporate Credibility and Website Reputation on Banner Advertising Effectiveness: The Moderating Role of Product-Website Congruency,” The Proceedings of the 2010American Academy of Advertising Conference,Wei-Na Lee ed., Minneapolis, MN., p.29.
Kim, Sojung, and Matthew Eastin (2010), “Hedonic Tendencies and the Online Consumer:An Investigation of the Online Shopping Process,” The Proceedings of the 2010American Academy of Advertising Conference,Wei-Na Lee ed., Minneapolis, MN., p.122.
Kim, Sojung, and Sejung Marina Choi (2009), “Credibility Cues in Online Shopping: An Examination of Retailer Reputation, Corporate Credibility and Product Review Credibility,”The Proceedings of the 2009 American Academy of Advertising Conference,Glen Nowak ed., Cincinnati, Ohio, p.66.
Kim, Sojung, and Nam-Hyun Um (2009), “Young Korean Consumers’ Attitudes toward Foreign Language and Foreign Models in Ads: Accessing the Effects of Global Content and Global Mind Set,”The proceedingsof the 2009 Asian-Pacific American Academy of Advertising Conference, Hairong Li, Shengmin Huang, and Dinghai Jin eds., Beijing, China, p.81.
Um, Nam-Hyun and Sojung Kim (2009), “Branded Entertainment in TV Programs: The Practitioners’ Perspective,” The Proceedings of the 2009 American Academy of Advertising Conference, Glen Nowak ed., Cincinnati, Ohio, p.76.
Um, Nam-Hyun, Minwoo Kwon, and Sojung Kim(2009),“A Cross-Cultural Comparison on Creative Characteristics of Celebrity Endorsement in Korean and U.S. Magazine Advertisements,” The proceedingsof the 2009 Asian-Pacific American Academy of Advertising Conference, Hairong Li, Shengmin Huang, and Dinghai Jin eds., Beijing, China, p.178.
Conference Presentations
Kim, Sojung, and Lucinda Atkinson (2011), “Consumer Responses toward CorporateAdvertising in a Crisis:Exploring the Case of Toyota Crisis,” accepted for presentation at the 2011 American Psychology Association Convention, Washington, D.C.
Um, Nam-Hyun, Ji-Won Choi, Sojung Kim, EunSook Kwon, (2011), “Creative Characteristics of Celebrity Endorsement in Korean and U.S. Prime Time TV Commercials,” accepted for presentation at the 2011 Asian-Pacific American Academy of Advertising Conference, Brisbane, Australia.
Kim, Sojung (2010), “Does Corporate Advertising Work in a Crisis?: The Examination of Inoculation Theory,” presented at the 2010 International Communication Association Conference, Singapore.
Eunice Kim
Refereed Conference Presentations
Kim, Eunice, Kim, Soojin, Yeh, Yi-Hsin, and Choi, Sejung Marina (2011), “Exploring the Antecedents of Advertising Avoidance on Online Video Sites,” accepted for presentation at the 2011 Annual Conference of the American Academy of Advertising (AAA), April 7-10, 2011, Mesa, AZ.
Jhih-Syuan (Elaine) Lin
Refereed Journal
Lin, Jhih-Syuan and Chang-Hoan Cho (2010). “Antecedents and consequences of cross media usage: A study of a TV program’s official website,” Journal of Broadcasting & Electronic Media, 54(2), 316-336.
Cicchirillo, Vincent J. and Jhih-Syuan Lin (in press). “Stop playing with your food! A comparison of for-profit and non-profit food related advergames,” Journal of Advertising Research
Sung, Yongjun, Jangho Moon, Mihyun Kang, and Jhih-Syuan Lin (in press). “Actual self vs. avatar self: The effects of social contexts on self-expression,”Journal of Virtual Worlds Research.
Refereed Conference Proceedings
Chu, Shu-Chuan and Jhih-Syuan Lin (2010), “Do Chinese Consumers Care About Corporate Social Responsibility (CSR)? Implications for Cosmetic Advertising Strategies in China,” Proceedings of the 2011 AAA Asia-Pacific Conference.
Lin, Jhih-Syuan and Hyojin Kim(2010), “Measuring Levels of Interactivity Across Teen-Health,” Proceedings of the 2010 Association for Marketing & Health Care Research (AMHCR).
Lin, Jhih-Syuan and Vincent Cicchirillo(2010), “Eating is Fun: A Content Analysis of Food Related Interactive Games,” Proceedings of the 2010 Association for Marketing & Health Care Research (AMHCR).
Lin, Jhih-Syuan and Chang-Hoan Cho (2009), “Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program’s Official Website,” Proceedings of the 2009 American Academy of Advertising Conference (p.113)
Presentations
Sung, Yongjun, Sejung Marina Choi, and Jhih-Syuan Lin (2011), “The Interplay of Culture and Situational Cues in Brand Evaluations,”Paper will be presented at the 2011 American Psychological Association Washington, DC.
Burns, Neal M., Greg Nuyens, and Jhih-Syuan Lin (2010). “Teaching in a 3-D, immersive virtual environment,” Paper presented at the 2010 Direct/Interactive Marketing Research Summit, San Francisco, CA.
Lin, Jhih-Syuan and Yongjun Sung (2010), “The Role of TV Program Commitment in the Digital Era,” Paper presented at the 2010 American Psychological Association, San Diego, CA.
Sung, Yongjun, Jangho Moon, Mihyun Kang, and Jhih-Syuan Lin (2010). The effect of online social context on self-expression. Paper presented at the 2010 American Psychological Association, San Diego, CA.
Mihyun Kang
Peer-Reviewed Journal Articles
Kim, Sojung, and Mihyun Kang (2011), “Foreign Words and Foreign Models in Korean Female Magazine Advertisements: Generation Matters?” Social Science Review, 23(2), 255-291.
Sung, Yongjun, Jang Ho Moon, Mihyun Kang, and Jhih-Syuan Lin (in press), “The Effect of Online Social Situation on Self-Expression,” Journal of Virtual Worlds Research.
Peer-Reviewed Conference Papers
Kang, Mihyun, and J. Robyn Goodman (2010), “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising Among Korean Women,” American Academy of Advertising Conference Proceedings, 1, 59.
Rhee, Eun Soo, Mihyun Kang, and J. Robyn Goodman (2010), “A Qualitative Content Analysis of Gender Role Portrayals in Pregnancy Magazine Advertisements,” American Academy of Advertising Conference Proceedings, 1, 95.
Peer-Reviewed Conference Presentations
Kang, Mihyun, Yoojung Kim, William R. Reeves, Dong Hoo Kim, and Jang Ho Moon (2011), “Computer vs. Mobile Devices: A Diary Study of Social Networking Sites Usage Behavior,” to be presented at the 119th Annual Convention of the American Psychological Association, Washington, DC.
Kim, Yoojung, Mihyun Kang, Dong Hoo Kim, William R. Reeves, and Jang Ho Moon (2010), “To Click or Not To Click?: The Factors Influencing Clicking of Ads on Facebook,” presented at the 94th Annual Convention of the Association for Education in Journalism and Mass Communication, Denver, CO.
Sung, Yongjun, Jang Ho Moon, Mihyun Kang, and Jhih-Syuan Lin (2010), “The Effect of Online Social Context on Self-Expression,” presented at the 118th Annual Convention of the American Psychological Association, San Diego, CA.
Kang, Mihyun, and Wan Seop Jung (2010), “The Role of Commercial Weight Loss Programs as a Persuasive Advertising Message on Young African American Women’s Ideal Body Image,” presented at the 29th Annual Conference of Association for Marketing & Health Care Research, South Lake Tahoe, CA.
Young-A-Song
Conference Presentations
Ahn, Hongmin, Young-A Song, and Yongjun Sung. Financial Services Advertising over the Recession: A Cross-Cultural Study of Magazine Ads in the U.S. and Korea. The 2010 International Communication Association Conference.
Ahn, Hongmim and Young-A Song. The Impact of Economic Crisis on Financial Services Advertising Appeals. The 2010 Association for Education in Journalism and Mass Communication Conference.
Song, Young-A, Hongmin Ahn, and Yongjun Sung. Cultural Values Reflected in Financial Magazine Ads: Cross-Cultural Study on Magazine Ads in the U.S. and Korea. The 2011 American Advertising Conference.
Song, Young-A, Yongjun Sung, and Federico de Gregorio. The Personality of Asia- Pacific Nations: Perspectives of American College Students. The 2011 American Academy of Advertising Asia-Pacific Conference.
Isaac I. Munoz
Conferences Presentations
Munoz, I. (accepted & presented) “Using Account Planning to Improve Healthcare Communication with the Hispanic Population” submitted to the McCombs Innovation in Health Care Delivery Systems Annual Conference in Austin, TX, April 2011.
Adriana R. Garcia
Publications
Mackert, M., Garcia A., & Whitten P. “Interventions for Low Health Literate Audiences.” Journal of Computer Mediated Communication. January 2008.
Conference Presentations
Garcia, A. “Educational Information and Health Literacy Concerns in Direct-to-Consumer Pharmaceutical Advertising.” Poster at 2008 Kentucky Conference on Health Communication.
Mackert, M. & Whitten, P., & Garcia, A. (accepted) “E-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience.” Panel at the International Communication Association Annual Convention, Montreal, Canada, May 2008.
Garcia, Adriana R. (accepted) “PR on a Shoestring Budget: How to make the best out of a small, or non-existent advertising budget” to be presented at the National Catholic Educational Association 105th Annual Conference, Indianapolis, Indiana, March 2008.
Garcia, Adriana R. & Calderon, Alejandro. “How to market your school successfully.” Presented to the Brownsville Diocese Catholic Schools, Brownsville, Texas, June 2007.
Yoojung Kim
Referred Journal Articles
Kim, Yoojung, Dongyoung Sohn, and Sejung Marina Choi(2011),“Cultural Difference in Motivations for Using Social Network Sites: A Comparative Study of American and Korean Users,” Computers in Human Behavior, 27 (1), 365-372.
Chu, Shu-Chuan, and Yoojung Kim (2011), “Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites,” International Journal of Advertising, 30 (1), 47-75.
Choi, Sejung Marina, Yoojung Kim, Youngjun Sung, and Dongyoung Sohn (2011), “Bridging or Bonding?: A Cross-Cultural Investigation of Relationships in Social Networking Sites,” Information, Communication & Society, 14 (1), 107 – 129.
Sung, Yongjun, Yoojung Kim, Ohyoon Kwon, and Jang Ho Moon (2010), “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” Journal of Global Marketing, 23 (5), 430-445.
Conference Papers
Mihyun Kang, Yoojung Kim, William Reeves, Dong Hoo Kim, and Jang Ho Moon, “Computer vs. Mobile Devices: A Diary Study of Social Networking Sites Usage Behavior,” Society for Consumer Psychology Summer Conference, Washington D.C. (August 4-7, 2011)
Chu, Shu-Chuan, Sara Kamal, and Yoojung Kim , "Material Pursuits in a Virtual World: Beliefs, Attitudes, and Behaviors toward Social Media Advertising, Brand Consciousness and Purchase Intention of Luxury Products,”American Academy of Advertising,Mesa, AZ (April 7-10, 2011)
Kim, Yoojung, Mihyun Kang, Dong Hoo Kim, William Reeves, and Jang Ho Moon, “Use of Advertising in Facebook among College Student,” Association for Education in Journalism & Mass Communication, Denver, CO. (August 4-7, 2010)
Kim, Yoojung and Sejung Marina Choi, “What Makes a Good Fit for Stigmatized Industries? :The Effects of Negative Congruence and Product Type on Consumer Response to Corporate Social Responsibility (CSR) Activities”, American Academy of Advertising Conference, Minneapolis, MI (March 18-21, 2010)
Kim, Yoojung, Jung Lim, and Sejung Marina Choi. “The Effect of Corporate Commitment and the Level of Commercialization of the Cause in Cause-Related Marketing,” Association for Consumer Research, Pittsburgh, PA (October 22 – 25, 2009)
Kim, Yoojung and Sejung Marina Choi, “Congruence Effects in Corporate SocialResponsibility (CSR) Activities: The Case of Companies with Bad Reputations,” American Academy of Advertising Conference, Cincinnati, OH (March 26-29, 2009)
Kim, Yoojungand Wei-Na Lee, “Philanthropy via Social Network Sites: Application of the Theory of Reasoned Action to Donation in Social Network Sites,” American Academy of Advertising Conference, Cincinnati, OH (March 26-29, 2009)
Kim, Yoojung, Ohyoon Kwon, Jang Ho Moon and Yongjun Sung, “Antecedents and Consequences of Consumer Participation in Virtual Brand Communities in Social Networking,” American Academy of Advertising Asia-Pacific Conference, Beijing, China (May 30-Jun 2, 2009)
Choi, Sejung Marina, Yoojung Kim, Yongjun Sung, and Dongyoung Sohn, “Motivations and Social Relationships: A Comparative Study of Social Network Sites in the U.S. and Korea,” International Communication Association, Montreal, Quebec, Canada (May 22-26, 2008)
Kim, Yoojung,Jong-Hyuok Jung and Wei-Na Lee, “Smoke and Mirrors?:
An Exploratory Content Analysis of Television Ads for Online Gambling Websites,” American Academy of Advertising Conference, San Mateo, CA (Mar 27-30, 2008)
Kim, Yoojung, Sejung Marina Choi and Dongyoung Sohn, “Understanding Motives for Using Social Network Site,” American Academy of Advertising Conference, San Mateo, CA (Mar 27-30, 2008)
Sung, Yongjun, Yoojung Kim, and Jang Ho Moon, “Building Consumer-Brand
Relationships:Consumer vs. Marketer Generated Brand Community in Online Social Networking,” American Academy of Advertising Conference, San Mateo, CA (Mar 27-30, 2008)
Choi, Sejung Marina, Yoojung Kim and Dongyoung Sohn, “Use of Social Networking Websites: A Comparison between American and Korean College Students,” American Academy of Advertising Asia-Pacific Conference, Seoul, Korea (May 30-Jun 2, 2007)
Jung, Jong-Hyuok, Yoojung Kim, Wei-Na Lee, and Judd Lyon, “An Exploratory Content Analysis of Online Gambling Advertising on TV: The Trojan Horse Strategy,” Association for Education in Journalism & Mass Communication, Washington, D.C. (August 4-7, 2007)
Marlene Neill
Academic Conferences and Presentations
"Public relations professionals as organizational conscience in practice”- Marketing - Winter American Marketing Association Winter Educators Conference – Feb. 19, 2011 -Marlene Neill and Meme Drumwright, University of Texas at Austin
“Public Relations as ethical conscience in practice: The good, the bad and the ugly” – April 29, 2010 – Guest speaker for ADV378 Ethics in Advertising and Public Relations class at the University of Texas at Austin
“The role of strategic advisers: Experiences of senior practitioners in providing ethical counsel” – March 23, 2011 – Guest speaker for PR348 Public Relations Techniques class at the University of Texas at Austin
“The blurring of boundaries: Marketing & public relations professionals conceptions of the role of public relations” – April 19, 2011 - Guest speaker for ADV344K Advertising Research class at the University of Texas at Austin
Danae Manika
Journal Publications
Manika, D., & Golden, L.L., “Self-efficacy, Threat, Knowledge, and Information Receptivity: Exploring Pandemic Prevention Behaviors to Enhance Societal Welfare” accepted for publication in Academy of Health Care Management Journal, in February 2011.
Conference Papers and Presentations
Manika, D., & Golden, L.L., “Implications from the Health Belief Model for Disease Prevention Behaviors in Australia”, to be presented at Academy of Marketing Science, World Marketing Congress, Reims, Champagne, France, in July 2011.
Manika, D., “How Consumers Process Prevention-oriented Direct-to-Consumer Advertising Messages: A Conceptual Paper”, to be presented at the Academy of Marketing Science 15th Biennial World Marketing Congress, Reims, Champagne, France, in July 2011 (Doctoral Colloquium Track).
Golden, L.L., Manika, D. & Brockett, P., “Developing Effective Public Prevention Messages: The Case of the H1N1 Flu” presented at the McCombs School of Business Inaugural Health Care Research Symposium, at The University of Texas at Austin, Austin, TX, in April 2011.
Manika, D., Ball, J. G., & Stout, P.A., “The Influence of DTC Advertising on College Womens’ Decision to Get Vaccinated Against HPV” presented at the Annual Conference of the American Academy of Advertising, Mesa, AZ, in April 2011.
Golden, L.L., Manika, D. & Brockett, P., “The Impact of Prior Knowledge and Perceptions on H1N1 Health Care Prevention Attitudes and Reported Behaviors: A Study of Seven Countries” presented at the McCombs School of Business Inaugural Health Care Research Symposium, at The University of Texas at Austin, Austin, TX, in April 2010.
Ball, J.G., Stout, P.A., & Manika, D., “The Antecedents of Trust in Direct-to-consumer Pharmaceutical Advertising” presented at the McCombs School of Business Inaugural Health Care Research Symposium, at The University of Texas at Austin, Austin, TX, in April 2010.
Manika, D., Yoo, J., Puno, S., and Lee, W. “Examining Content Analysis as a Methodology (1996- 2007)” presented at the Annual Conference of the American Academy of Advertising, Minneapolis, MN, in March 2010.
Manika, D., & Mackert, M., “Television And Digital Messages To Raise Awareness And Drive Behavior Change: The Case of Gardasil” presented at the Center for Women’s and Gender Studies Health Research Cluster Student Conference, Austin, TX, in March, 2010.
Manika, D., Golden, L., & Perry, G. “Health Belief Model Implications For Motivating H1N1 Preventions Behaviors” presented at the Center for Women’s and Gender Studies Health Research Cluster Student Conference, Austin, TX, in March, 2010.
Ball, J. G., Manika, D., and Stout, P. A. “Across the Ages: Are College Age Adults a Viable Segment for DTC Prescription Drug Advertising?” presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, Boston, MA, in August 2009.
Manika, D., and Mackert, M. “Evaluating Gardasil’s ‘I Chose’ Campaign” poster presented to the Center for Women’s and Gender Studies Health Research Cluster Student Conference, Austin, TX, in April 2009.
Stanforth, D., Manika, D., and Stout, P. A. “Prostate Cancer Awareness: Texas Evaluation Campaign” poster presented to the Center for Women’s and Gender Studies Health Research Cluster Student Conference, Austin, TX, in April 2009.
Ball, J. G., Stout, P.A., and Manika, D. “The Antecedents of Trust in Direct-to-consumer Pharmaceutical Advertising” presented to the Annual Conference of the American Academy of Advertising, Cincinnati, OH, in March 2009.
Ball, J. G., Stout, P.A., and Manika, D. “Targeting College Age Adults: The Case of DTC Advertising” poster presented to the Annual Conference of the Center for Health Promotion Research, Austin, Texas, in February 2009.
Reports & Other Publications
Stanfort, D., Manika, D., Stout, P. A., Becker, H., Calfa, N., and Hammer, E. “Behavioral Journalism How-To Guide: Developing a Role Model Narrative”, Texas Comprehensive Cancer Control Coalition Supporting Materials (August 2009).
Seung-Chul Yoo
Peer Reviewed Journal Publications
Yim, Yi, Yoo, S., Till. D.T. & Eastin, M.S.(2010), In-store video advertising effectiveness: In- market field data, Journal of Advertising Research, 50(4).
Yoo, S. & Peña, J. (2010), Do violent video games impair the effectiveness of in-game advertisements? The impact of gaming environment on brand recall, brand attitude, and purchase intention, Cyberpsychology, Behavior, and Social Networking, (published online ahead of print).
Book
Yoo, S. (2011), Digital Signage for Integrated Marketing Communications, Seoul: POP Sign Press.Seung (Seung Chul Yoo)
Conference Presentations
Yim, Yi, Yoo, S., & Till. D.T. (2011, April), How Hedonic Consumers Behave in a Grocery Store: A Field, Presented to the 2011 Conference of the American Academy of Advertising in Mesa, AZ.
Yoo, S.& Eastin, M.S. (2010, November), Does media context matter? Effects of brand contextualization on memory and attitude toward advertised brands in digital games, Presented to the 96th National Communication Association Annual Convention in San Francisco, CA.
Yoo, S.& Peña, J. (2010, June), Do violent video games impair the effectiveness of in-game advertisements? The impact of gaming environment on brand recall, brand attitude, and purchase intention, Proceedings of the 2010 International Communication Association Convention in Singapore.
Yoo, S.& Eastin, M.S. (2010, March), Brand contextualization in virtual worlds: The role of game environment and advertising congruence, Proceedings of the 2010 Conference of the American Academy of Advertising in Minneapolis, MN.
Yim, Yi, Yoo, S.,Till. D.T. & Eastin, M.S. (2009, March), In-store video advertising effectiveness: A field experiment, Proceedings of the 2009 Conference of the American Academy of Advertising in Cincinnati, OH.
Mak Yi-Cheon Yim
Publications
Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian Till, and Matthew Eastin, (2010), “In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data,” Journal of Advertising Research, 50 (4), 386-402.
Yim, Mark Yi-Cheon, and Sun-Young Park (2010), “Consumer-Behavior Research in Major Advertising and Marketing Journals: 1997 through 2006,” Kookmin Social Science Review, 22 (2), 251-282.
Conference Papers and Presentations
Yim, Mark Yi-Cheon, Seung-Chul Yoo, and Brian Till (April, 2011), “How Hedonic Consumers Behave in a Utilitarian Retail Store: A Field Study,” Proceedings of American Academy of Advertising (AAA) at its Annual Conference: Mesa, AZ.
Park, Sun-Young and Mark Yi-Cheon Yim (April, 2011), “Comparison of Effects of Responsible Drinking Ad Campaigns between Alcohol Companies and Nonprofits,” Proceedings of AAA at its Annual Conference: Mesa, AZ.
Yim, Mark Yi-Cheon, and Sun-Young Park (August, 2010), “Self-Concept Portrayed in Advertising and Consumer Perceptions on Luxury Fashion Brands,” Poster Session to be Presented at the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC) at its Annual Conference: Denver, CO.
Yim, Mark Yi-Cheon, Jerome Williams, and Sejin Lee (March, 2010), “Cultures, Interpersonal Influences, and Attitude toward Luxury Brands,” Proceedings of AAA at its Annual Conference: Minneapolis, MN.
Yim, Mark Yi-Cheon (August, 2009), “The Role of Presence in Anaglyph 3-D Advertising on Consumer Evaluations,” Poster Session to be Presented at the Advertising Division of AEJMC at its Annual Conference: Boston, MA.
Yim, Mark Yi-Cheon, and Terry Daugherty (March, 2009), “Delivering Stereoscopic 3-D Technology to Advertising: An Exploratory Study,” Proceedings of the AAA at its Annual Conference: Cincinnati, OH.
Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian Till, Matthew Eastin, and Hyun-Hong Kim (March, 2009), “Effectiveness of In-Store Video Advertising: A Field Experiment,”Proceedings of the AAA at its Annual Conference: Cincinnati, OH.
Yim, Mark Yi-Cheon, and Terry Daugherty (August, 2008), “Consumer Responses to Stereoscopic 3-D as an Advertising Tool: An Exploratory Study,” Poster session to be Presented at the Advertising Division of the AEJMC at its Annual Conference: Chicago, IL.
Yim, Mark Yi-Cheon, and Yeo Jung Kim (August, 2008), “Understanding Consumer Attitudes toward Luxury Brands: A Cross-Cultural Study,” Presented at the Advertising Division of the AEJMC at its Annual Conference: Chicago, IL.
Yim, Mark Yi-Cheon, Hobin Kyung, Sun-Young Park, and Jung Lim (March, 2008), “Trends of and Contributions to Consumer-Behavior Research in Advertising and Marketing,” Proceedings of the AAA at its Annual Conference: San Mateo, CA.
Yim, Mark Yi-Cheon (May, 2007), “The Composition of Luxury by Product Category: The Analysis of the Influential Factors in Building Luxury,” Proceedings of the Asian-Pacific Conference of the AAA at its Annual Conference: Seoul, Korea