Amber Chenevert

Amber seeks to understand how marketers, advertisers, and other media decision makers influence consumption under both B2B and B2C conditions. From initiation to final sign off, managers' beliefs and perceptions influence every aspect of production. By extension, her research considers issues related to ad agency vendor/client relationships, new business acquisition strategy and marketplace diversity.

Prior to joining the PhD program, Amber gained six years of advertising agency experience in both account management and strategic planning in Chicago, IL. Amber is a currently a freelance strategist specializing in agency process, new business acquisition, and consumer insights.