Dong Hoo Kim

M.A., The University of Texas at Austin (Advertising)
B.A. Sogang University, Seoul, Korea (Mass Communication and Korean Language and Literature)

Email: dongfu77@mail.utexas.edu

Dong Hoo Kim is a doctoral student in the Department of Advertising at the University of Texas at Austin. He Holds a M.A. in Advertising from the University of Texas at Austin and a B.A. in Mass Communications and Korean Language and Literature from Soang University, Seoul, Korea. His research interests in the area of brand and brand personality, cross-cultural consumer behavior and integrated marketing communication. Prior to coming to the University of Texas at Austin, he worked at an advertising agency as as account executive for several years. His past clients included various global and local advertisers.