Jason Flowers
M.A., The University of Texas at Austin (Advertising);
B.A., The University of Alabama (Advertising)
E-mail: jasonflowers@utexas.edu
Jason's primary research interests focus on how brand communities function to inform and socialize consumers to the culture of a brand. He looks at the role brand communities have in reinforcing or weakening the social impact of brands. More specifically, he is interested in examining the affects brand communities have on attitude formation and how those affects influence purchasing decisions.
A second area of research he is interested in examines the psychological affects of advertising on the consumer's perception of "self" and how that influences brand preference.
Prior to attending The University of Texas at Austin for graduate school, Jason worked as a freelance writer and later as a project manager for a small marketing firm outside of Atlanta, GA.