Jinnie Yoo
M.A., The University of Texas at Austin (Advertising) and Hankuk University of Foreign Studies (Communication and Information)
B.A., Hankuk University of Foreign Studies, Seoul, Korea (Communication and Information)
E-mail: Jinnieyoo@gmail.com
Jin Young (Jinnie) Yoo is a Ph.D. student of Department of Advertising at The University of Texas at Austin; Her research interests include:
-
multicultural advertising with a focus on diverse cultural cues in advertising message
-
new media uses among minority population
-
cross-cultural consumer behavior and psychology
- global branding. Prior to her graduate degree, she worked in a marketing consulting firm as a brand communication consultant for two years. During her works, she projected annual and seasonal marketing/communication strategies for diverse brands and participated in a number of overseas expansion projects in Asian countries including Japan, China, and other Southeast Asian countries.