Jung Hwa Choi

M.A., Michigan State University (Advertising)
B.A., Michigan State University (Advertising) 

Email: j.choi@mail.utexas.edu

Jung Hwa Choi is doctoral student in the Department of Advertising at The University of Texas at Austin. She holds a M.A. and B.A. in Advertising from the Michigan State University. Her research interests are consumer's psychological responses to various forms of interactive media and how interactive communication can be modified to influence industry and businesses. Also, she is interested in cross-cultural consumer behavior and psychology, multicultural consumer research, and brand strategies.