Kyung Ok (K.C.) Kim
M.A., The University of Texas at Austin (Advertising)
M., Sung Kyun Kwan University, Korea (Economics)
B.S., Chung-ang University, Korea (Economics)
Kyung Ok (K.C.) Kim is a doctoral student in Advertising at the University of Texas at Austin. She received a Bachelor's degree in Economics from Chung-Ang University, Korea, a Master's degree in Economics from SungKyunKwan University, Korea, and a Master's degree in Advertising from the University of Texas at Austin. Her training in economics concentrated on strategic information transmission under asymmetric information in terms of Game Theory as well as statistics. She intends to capitalize on her quantitative and analytical skills by conducting research in the field of advertising. Her research interests are the economic aspects of advertising, effectiveness/efficiency models, and research methodology.