Mihyun Kang

Mihyun Kang is a doctoral student in Advertising at the University of Texas at Austin; M.A., University of Florida (Advertising); B.A., Iowa State University (Advertising). Her research interests are in the areas of cross-cultural consumer behavior with a focus on sexual issues and executional cues, source credibility, matchup effects. Prior to her graduate degree, she worked as a director of the department of public relations at Yimjingang Food Inc. She has interned at Korean Broadcasting System (KBS), the leading broadcasting company in South Korea, as an assistant producer.