Ohyoon Kwon
M.A., University of Texas at Austin
B.A., Sogang University,
Seoul, Korea (Business)
E-mail: ohyoon@mail.utexas.edu
Ohyoon Kwon is a doctoral student in Advertising at the University of Texas at Austin; M.A., University of Texas at Austin; B.A., Sogang University, Seoul, Korea (Business). His areas of research interest are:
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consumers' brand information search and consumption behaviors in the context of interactive communication environments, with a focus on user-generated content
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different types of emotional attachments between consumers and brands through new media such as social networking sites, blogs, and brand communities
- health information search behaviors across media with a focus on different types of motivation.
Prior to coming to the University of Texas at Austin, Ohyoon worked in an advertising media agency as a media planner for several years. His past clients include various global advertising agencies and local agencies. In his position, Ohyoon was also responsible for developing an Internet ad-creative delivery and campaign result analysis server and took part in creating a new type of advertising effectiveness index.