Sojung Kim

Sojung Kim is a doctoral candidate in Advertising at the University of Texas at Austin. Her research interests include source credibility, corporate communication, and consumer behavior in a computer-mediated environment. Her current research focuses on corporate communication in a corporate crisis such as the effectiveness of corporate advertising in a corporate crisis, the effectiveness of corporate social responsibility in a corporate crisis, and individual differences to affect consumer response to corporate crisis, etc. Her work has appeared in a few journals as well as several conference proceedings. Prior to pursuing a doctoral degree, she worked at Cheil Communications in Seoul as an account executive on several projects for Samsung Electronics, Samsung Museum of Art - Leeum, and other clients. She also served as public relations interns in PR agencies such as Burson-Marsteller Korea, and Fortune Communications in Seoul.