M.A., Yonsei University in Seoul, Korea (Communication)
B.A., Yonsei University in Seoul, Korea (Mass Communication)
Yoon-Hi Sung is a third year doctoral student in the Department of Advertising & Public Relations at the University of Texas at Austin. Her research interests are how new media technologies have changed the landscape of the existing advertising environment and how information essential for informed decisions is produced and distributed; effectiveness of advertising via new media; multi-cultural advertising. Prior to her graduate degree, she worked as an account executive at SK Marketing & Company for several years and research assistant at Yonsei Communication Research Institute. She served as a teaching assistant for a Psychology of Advertising class.