Texas Advertising Public Relations Advertising

Yoojung Kim

Yoojung Kim is a doctoral student in Advertising at the University of Texas at Austin. She holds an M.A. in Advertising from the University of Texas at Austin, M.A. in International Area Studies from Korea University, Seoul, Korea, and B.A in English and Thai from Hankuk University of Foreign Studies, Seoul, Korea. Her research interests are in the areas of cross-cultural consumer behavior, new media, advertising and brand strategies, and integrated marketing communication. Her current projects investigate how college students adopt and use social networking site and how such behaviors are explained by psychological factors. Prior to her graduate degree, she worked in the advertising agency as a copywriter and media planner. Her past clients include various global and local advertisers.

Email: yoojungk@mail.utexas.edu


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