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Jin Kyun Lee

Jin Kyun Lee is a Ph. D student of Department of Advertising at The University of Texas at Austin; M.A., Michigan State University (Advertising) and Korea University (Journalism and Mass Communication); B.A., Korea University, Seoul, Korea (Mass Communications and Physical Education). His research interests are new media, advertising on the internet, online consumer psychology and behavior. Currently, he is working on the effects of country-of-origin and product knowledge on consumers' product evaluation and strategic brand alliances. He also wrote his first master's thesis regarding television sports viewing consumption behavior and it was published at The Korean Journal of Journalism & Communications Studies (2003). Prior to his graduate degree, he worked for Circle of Friends for American Veterans, as a Communications Coordinator. He also worked as an AE in Asian Marketing Services in Washington D.C and Dongbu group, Seoul, Korea.

E-mail: leejin5@mail.utexas.edu


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