Jang Ho Moon

Jang Ho Moon (Jay) is a Ph.D. student in Advertising at the University of Texas at Austin; M.A., University of Southern California (Strategic Public Relations); B.A., Chung-Ang University, Seoul, Korea (Law). His areas of research interest are: (1) the effect of corporate communication activities through new media, with a focus on 3-D virtual environments; (2) the value of ethnic media for diverse organizations' communication channels in a multi-cultural environment; and (3) issues in integrated marketing communication. During his master's program in Los Angeles, he worked as a part time account executive at LPC Public Relations dealing with diverse Asian communities and ethnic media.

E-mail: jaymoon@mail.utexas.edu