Texas Advertising Public Relations Advertising

Kevin D. Thomas

Advertising doctoral student, The University of Texas at Austin; MBA, California State Polytechnic University-Pomona; B.S. Business Administration (Marketing), Loyola Marymount University. Kevin's research interests pertain to multicultural advertising and its affect on consumption patterns and psychological and sociological development. He is currently investigating the consumer behavior results of ethnic-specific alcohol advertisements by analyzing customer-specific scanner data. Kevin also engages in research examining spirituality from a business context. Kevin possesses over seven years of professional experience. He worked for Smart & Final Stores Corporation from April 2000 to July 2007, where he held the title of Marketing Manager. In his position Kevin was responsible for developing and managing chain wide and brand/product market research and customer relationship management initiatives. In his limited free time Kevin can be found adding to his extensive music collection.

Email: kdthomas@mail.utexas.edu


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