Texas Advertising Public Relations Advertising

Nam-Hyun Um

Nam-Hyun Um is a doctoral student in the Department of Advertising at The University of Texas at Austin. He got his Master's degree in Communication at the Washington State University and received his BA degree in German Language and Literature at the Chungbuk National University, Korea. Before coming to The University of Texas at Austin as a doctoral student he worked at Cheil Communications for 6 years as an account executive for several clients, such as Samsung Headquarters, Samsung Electronics, KTF(a mobile telecom company) and other multi-million media spending clients. He also involved deeply in the project, Samsung CI Revitalization and traveled around the word to make presentations about the new project. His major research interests are in the filed of effects of political advertising campaign and impact of adverting in brand equity and in brand building process. Nam-Hyun was awarded Finalist in the New York Festivals(2002) in the filed of New Media Competition and also received Honorable Mention from IPRA with Samsung's Environmental PR Campaign with Danny Seo in 2002. He is currently a TA for ADV380J, Quantitative and Qualitative Research Method.

E-mail: umnamhyun@hotmail.com


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