Texas Advertising Public Relations Advertising

Yi-Hsin Yeh

Ph.D. Student, The University of Texas at Austin (Advertising); M.A., The University of Texas at Austin (Advertising); B.A., National Chengchi University, Taiwan (Journalism). Yi-Hsin Yeh's research interests include online consumer behavior, computer-mediated communications, and cross-cultural advertising. During her graduate study, she has served as a teaching assistant for an undergraduate marketing course in marketing department. Prior to her graduate degrees, she worked in the PR agency business for various multinational clients. Her current research includes electronic world-of-mouth in online brand communities, self-presentation strategies on social networking sites, and female representation within advertising creative departments.

E-mail: yi-hsin@mail.utexas.edu


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