Texas Advertising Public Relations Advertising

Jennifer Ball

Ph.D. Student, University of Texas at Austin (Advertising); M.A., University of Texas at Austin (Advertising); B.S., Northwestern University (Communication Studies and Psychology). Jennifer is primarily interested in research on the emotional aspects of advertising and their contribution to brand attitudes, particularly in relation to cognitive responses and dimensions of attitude strength. She has also conducted research on the effects of direct-to-consumer pharmaceutical advertising on the stigma of illnesses. Her current research deals with determining and addressing issues regarding perceived trustworthiness of DTC advertising. Before pursuing her graduate degrees, Jennifer worked for four years as a client service executive in market research advising clients from consumer, business-to-business, and governmental industries on their marketing communications.

E-mail: jgerardball@yahoo.com


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