Texas Advertising Public Relations Advertising

Sojung Kim

Sojung Kim is a doctoral student in Advertising at the University of Texas at Austin. She received a M.A. in Advertising from the Michigan State University, and B.A in Chinese from Hankuk University of Foreign Studies, Seoul, Korea. Her research interests include source credibility, corporate branding, global branding, and consumer psychology in a computer-mediated environment. Prior to pursuing a doctoral degree, she worked at Cheil Communications in Seoul as an account executive on several projects for Samsung Electronics, Samsung Museum of Art - Leeum, and other clients. She also served as public relations interns in PR agencies such as Burson-Marsteller Korea, and Fortune Communications in Seoul. Her current research includes source credibility in the online context, and global media exposure and global signs in ads. She is currently a teaching assistant in the Department of Advertising for ADV 371J, Advertising and Society.

Email: sojungkim@mail.utexas.edu


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