American Heart Association, Communications and Marketing Internship
The American Heart Association is a long-standing, well-respected organization that provides invaluable opportunity and experience in marketing, communications and media relations, as well as connection to the community through development, advocacy and alliances.
An intern would have the opportunity to work on each of these cause campaigns – Go Red For Women, Start!, Power to End Stroke and Alliance for a Healthier Generation - and not be limited to just working with the marketing team, but also working with our Public Advocacy Directors on legislative issues; our Corporate Market Directors on building awareness that raises funds; our State Health Alliance Directors on working with agencies to further save lives through specific initiatives with our hospitals, stroke centers, etc., and our Cultural Health Directors on programs that are geared specifically to our targeted Hispanic and African American populations.
Interns will have the privilege to attend meetings, coordinate campaigns, work with the media; write press releases; create ROI books that will be given to our sponsors to highlight how their investment has reached the community; work with our volunteers; help plan and organize special events such as the Go Red For Women luncheons and casting calls; the Power to End Stroke Gospel Concerts featuring international recording artist Kirk Franklin; attend and help secure coverage of our stellar Heart Balls and Galas, and work on our largest fundraisers, the Start! Heart Walks.
Hours:
10-20 per week - flexible with school schedule.
A few evenings or weekends for special events may be required.
Responsibilities:
Assist the Communications and Marketing Director with the following activities:
Media relations activities including production of press releases and publicity materials, building media lists, developing and implementing PR plans, and attending American Heart Association special events as necessary.
Community relations activities including fulfilling speaker’s bureau requests and recruiting expert and survivor spokespeople
Marketing responsibilities including recruiting appropriate community partners for Go Red For Women (women’s health initiative) and empowerME (childhood obesity initiative) programs
Identifying and fulfilling events/programs to drive registration goals in AHA cause initiatives.
Additional PR/media/community relations and marketing responsibilities as required.
Requirements:
Must be a currently-enrolled student in an Austin-area accredited college or university as a junior or above
Must have completed at least three public relations courses and have an interest in a career in PR and or marketing.
Must be detail-oriented, dependable and have excellent verbal and written communications skills.
Submit one writing sample (i.e. press release, student newspaper clipping, case study)
Reports to:
Dir. of Communications & Marketing
Glen Huschka
American Heart Association
South Central Affiliate
512-433-4041