Austin Bone & Joint Clinic, Marketing Intern
Fall Semester – August 26, 2009 – December 4, 2009
Spring Semester – January 19, 2010 – May 7, 2010
In order to learn more about Austin Bone & Joint Clinic, each intern should be involved in training to include (but not limited to):
Signing confidentiality statement
Visiting some sites where physicians practice
Working with designated staff to learn about highlights of practice
Observing 2-3 medical procedures
Discussing databases and physician offices in territories that intern will be visiting
Accompanying marketing consultant during visits to offices to learn more about collecting information about how ABJ is caring for their patients or how can ABJ can improve on that care.
Responsibilities of each intern to include:
Visiting offices of physicians in territories (target offices will be assigned for each intern to visit) – 65% of time
Reporting changes in territories (ie: physicians moved, have a new physician in their practice, updating contact information, etc.) – 5% of time
Providing weekly summary of visits (use ABJ report to update manager about who they visited and the outcome) – 10 % of time
Reviewing patient satisfaction surveys to be used in promoting the practice – 10% of time
Helping identify source of new patients (use marketing tool to learn how patient was referred to office – ie: primary care physicians, website, insurance company, friend, etc.) – 5% of time
Assisting with special projects – (new marketing materials, etc.) 5% of time
Each intern will be involved in a review at the end of the semester.
The candidate will be expected to:
Provide a status report of visits to referring physician offices.
Have a final interview with Austin Bone and Joint Manager and UT Professor.
Write a summary of the internship. Include highlights, areas that the intern found challenging and any recommendations for improvement.
For more information, please contact:
Sharon Tanner stanner@abjortho.com