Details
Contact
Elyssa Noblesala
Elyssa_Noblesala@McGraw-Hill.com
212.904.4480
2 Penn Plaza, Floor 12 New York, NY 10121
Posted June 14, 2010
Pay: Unpaid
Include in Application
Resume, brief paragraph explaining why you'd like to join our team.
Internship Type
General Advertising
Company Overview:
GradeGuru is a knowledge-sharing network where college students can share their course notes, study together, build their academic reputations and earn rewards. The website, GradeGuru.com, was recently launched by McGraw-Hill Education and is a collaborative learning network that brings the traditional concept of study groups to the social web.
Position: Campus Brand Ambassador
We are currently seeking candidates for the fall with a strong interest in social media, marketing, event planning, education, PR and overall web 2.0 start-up operations. The GradeGuru Marketing Interns will have the opportunity to work on the program strategy with our digital/social marketing team in order to help us raise awareness of our free platform and grow our member base on campus around the US.
All work will be done on campus throughout the semester, and students should expect to receive internship credit and hands-on marketing experience for five hours of work each week.
Primary tasks:
- Research, plan and execute a campus grassroots marketing campaign individually and with the aid of our marketing team
- Support the marketing team with strategic development and implementation
- Academic talent scouting: identify top students and recruit them as site contributors
- Plan and execute on-campus events
- Support social media marketing efforts: Twitter, Facebook, Blogs, etc.
- Pitch local and campus media
Benefits of this position include:
- Working with McGraw-Hill Education, one of the world's largest publishers
- Developing grassroots marketing skills
- Being a part of the latest in web 2.0 education technology
- Flexible hours that work around class schedules
- Designing and implementing customized marketing plans
Requirements:
- Active campus involvement
- Energetic candidates a must
- A GradeGuru account with notes contributed to show us that you understand the site concept
- Web 2.0 knowledge
- Excellent written and communication skills
- Previous marketing/PR experience a plus
- 3.0 GPA preferred
- Punctuality a must
