Details
Internship Type
Interactive and Digital Media
Description of the Company
WeAreTeachers is a social media services company focused on providing teachers and others in the education industry deep engagement and relationshipo building opportunities, primarily on our community web site found at http://www.weareteachers.com. Secondly, WeAreTeachers gives solution companies like LeapFrog, Pearson and Mayer-Johnson, the opportunity to share their brand and its solutions with the education community. We provide win / win engagement for both parties. Teachers gain access to grants for use in their classroom and companies gain opportunities to have meaningful dialogue with teachers.
Payment
Unpaid initially, but monthly stipend negotiable after 6 weeks of service.
Internship Duties
1. Work with social media staff to understand WeAreTeachers grants programs and the resulting teacher-user generated content. This content is compiled of hundreds of teaching ideas developed by teachers, submitted as entries to the WeAreTeacher grants programs.
2. Listen/research to understand the value of user generated content in the social media realm. From that understanding, research and locate target web sites, blogs, social media outlets, to highlight the WeAreTeachers hosted Partner Content in a way that grows traffic to both the WeAreTeachers site and the Partner site. (The content will first be placed on WeAreTeachers Community Youtube, Teachertube and iTunes)
3. Set up necessary CoreMetrics reports to measure the effectiveness of each placement. (Training provided)
4. Provide content placement traffic report to Account Manager that owns the Partner relationship.
5. Optimize the placements by discontinuing those with low traffic adding more of the type of placements that work. Make recommendations on additional content placement.
6. Strategize with account manager, to optimize the placement locations, type of content placed to drive more traffic to successful placements.
Hours per week
15, minimum 3-month commitment.
Required skills
Email, phone communication skills.
Web research skills (familiarity with Google, Bing, common research engines and how to conduct basic searches)
Quick learner, self starter, creative thinker.
Analytics a plus but not necessary.
An active social media participant, a plus but not necessary, although the intern must have a willingness to learn the value of social media in the education and advertising marketplace.
Contact Information
1. The reason I am interested in social media and it's role in the education
industry:
2. My experience researching on the web:
3. My involvement with sites like twitter, Facebook, Wiki, others:
4. My planned graduation date:
"WeAreTeachers, the knowledge marketplace, is founded on a simple, but
powerful belief:
Teachers are uniquely important today, and historically, as keepers of the culture. Whether they teach mathematics, science, literature, art, dance, fitness or health, teachers are responsible for advancing and transferring the culture of society from one generation to the next.
WeAreTeachers founders have a long history of working in and around teaching, training and learning in general. We all agree that teachers, whether they teach third-grade reading, high-school math, yoga or piano lessons, are essential to our culture and our world. But our society fails to reward them fairly and fully recognize their contributions.
WeAreTeachers wants to level the playing field and avail teachers of the wonderful new tools of the digital age. In the Web 2.0 world, technology empowers individuals and groups to come together for the purpose of aggregating resources and knowledge. From social networks and e-commerce, to on-line video and other forms of digital content, the time is right for leveraging these trends and apply them to teaching and learning."