Description

Memorial Hermann is the largest not-for-profit healthcare system in Texas and serves the greater Houston community through 11 hospitals, a vast network of affiliated physicians and numerous specialty programs and services.

Our life-saving facilities include: Memorial Hermann-Texas Medical Center, the teaching hospital for The University of Texas Medical School at Houston and home of the nation’s busiest Level I trauma center; eight suburban hospitals; three premier Heart & Vascular Institutes; TIRR Memorial Hermann, one of the nation’s top rehabilitation and research hospitals; Children’s Memorial Hermann Hospital; the Memorial Hermann Sports Medicine Institute; the Mischer Neuroscience Institute; eight comprehensive Cancer Centers; 21 Imaging Centers; eight Breast Care Centers; 10 surgery centers; 25 sports medicine and rehabilitation centers; 19 diagnostic laboratories; and PaRC, a substance abuse treatment center. Memorial Hermann also operates the Life Flight® air ambulance.

Internship Duties

Search Engine Marketing Intern

The Memorial Hermann Online Advertising team is looking for a talented and energetic Search Engine Marketing Intern. This is a great chance to work on the client side of search and online advertising, and learn how an in-house team works. You will work with the team that manages online customer acquisition programs including search, display, email and social media advertising. This is a nonpaid internship. Only serious candidates need apply.

The ideal search engine marketing (SEM) intern will be responsible for driving qualified paid and unpaid search traffic to Memorial Hermann’s portfolio of websites. This will include accelerating natural search rankings through a variety of search engine optimization (SEO) tactics and planning, launching and optimizing paid search (PPC) campaigns. This candidate will take an active role with on-site content and technical enhancements, link building initiatives and paid search campaign setup and optimization. This position reports to the Senior Internet Marketing Representative.

Key Responsibilities
• Perform SEO opportunity analysis, keyword research, metadata implementation and on-site content creation
• Launch, monitor, track and optimize Memorial Hermann paid and organic search campaigns using industry tools like SEOmoz, Google Analytics, Google AdWords and MSN AdCenter
• Research, execute and measure link building campaigns including internal links, external links and directory listings
• Provide detailed analysis of web user behavior
• Stay informed of new tools, trends, algorithms and best practices in the search industry
• Any other duties to support to the digital advertising team

 

Skills Required

Job Requirements
• Self-starter/motivator who enjoys a challenge and relishes even small wins
• Excellent verbal and written communications skills
• Ability to excel in collaborative cross-functional teams, including web development, creative services, advertising and marketing
• Highly dependable and able to multi-task
• Proficient in Microsoft Excel
• Experience with search engines, website architecture and basic online principles; some search experience is preferred but not required
• Experience with online advertising tools like Google Analytics, Google AdWords, MSN AdCenter, Facebook Advertising or Yahoo Overture is preferred
• Previous experience or knowledge of content management systems (CMS) a plus
• Intern candidates must also be enrolled as students at an accredited university or college

 

Include in Application

Resume

 

Contact
Kelly McCormick, kelly.mccormick@memorialhermann.org
Please include your name and the position in the subject line of your email. No phone calls, please.

 

Posted April 7, 2011