A media planner is responsible for determining the best media options for a brand to consider, including both traditional and non-traditional vehicles. Problem solving, interpersonal communication, analytical thinking and writing skills are critical to success in this role.
Danny is a Texas Media Ex who is a planner. His daily activities vary tremendously depending on the time of the year. Along with his supervisors, he develops the strategic direction for all of the brand contact points that consumers will make with the four clients he represents.
Danny spends the majority of his time in brainstorming sessions, on the phone, synthesizing ideas based on data, and monitoring plans as campaigns run their course. His team is responsible for meeting on a regular basis with clients to determine their needs, to get their feedback, and to present the final plans that will ultimately deliver his clients' messages to consumers.