Individuals working in this area are responsible for creating new brand contact points for advertisers to deliver their messages. This field ranges from developing content to inventing technology, and subsequently commercializing that content or technology. Creating brand alliances, barter agreements and new business models are all part of this world. These are the folks blazing new media trails for advertisers to consider.
Jonathan is a Texas Media Ex who works in new media development for a major telecommunications company. He spends a large portion of his time staying on top of the needs of the individuals who use his company's products. Jonathan finds new ways to use the products his company produces to deliver pertinent commercialized information from advertisers. In addition, he spends a lot of time at trade shows for emerging technologies to find new and more customized ways to provide people with the information they want about products and to help them screen out the messages they do not want.
As a jack-of-all-trades, Jonathan works with the media sales team for his company to set ad rates and dissect consumer responses. He also works with the media planners and buyers at agencies or in-house marketing/advertising departments as he helps tell the story of his company's new media products.